We are working with a leading global B2B organisation who have an immediate requirement for a Marketing Manager with a primary focus on lead generation.
As Marketing Manager for Lead Generation, your primary task will be to generate leads for all of the companies' products and services.
Lead Generation is a primary goal for the Marketing team, and they will be entrusting you with this great responsibility.
Responsibilities * Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities. * Work closely with the Head of Marketing to establish a robust inbound lead generation engine that runs well-planned, synchronised campaigns leveraging multiple channels. * Work closely with the Marketing Operations, Collateral, Creative and Events support. * Plan carefully persona-oriented campaigns for the entire year while targeting the revenue goals for each of their 10 marketing regions. * Work closely with field marketers, based locally in the regions, to help executing your campaign plans. * Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual against targeted leads value. * Work closely with the Marketing Team on campaigns by using a variety of marketing channels carefully selected to suit target personas, to strategically take the audience through their buying journey and to control persona-oriented content to drip feed the right information at the right stage of the journey.
Knowledge, Skill and Abilities * Excellent understanding of and experience in running lead generation using modern marketing tools and approaches * Experience of acquiring leads using LinkedIn Sales Navigator is key * Knowledge and experience in growth hacking is desirable * Good knowledge in marketing automation, running multi-channel campaign flows, content marketing, account-based marketing, web optimization, email marketing, PPC, IP-driven marketing, remarketing, media monitoring, etc * Must be an excellent communicator, both verbally and in writing * Technically competent with various software programs, such as Word, Excel, PowerPoint etc. * Skills to effectively prioritise and execute tasks in a high-pressure environment is crucial * Ability to analyse and revise operating practices to improve efficiency
This is a new role and it offers a fantastic opportunity to not only join the journey but lead the charge from the front line. You will be working in a supportive and collaborative environment, providing invaluable career-building experience at the heart of a dynamic brand that has grown quickly and continues to do so.
If you think you can fulfil the role requirements and have what it takes to be part of a cutting-edge team, focused on delivering innovative solutions, then please apply through the link or you can contact Nathan Putsey at Adam Recruitment on 0161 359 3789 or nathan@weareadam.com
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