We're working exclusively with an award-winning specialist in luxury holidays to help find them a strategic and adventurous Marketing Manager. Creating bespoke, immersive holidays across Asia, this company helps its customers experience unforgettable experiences with a touch of adventure.
We're looking for an experienced Marketing Manager to lead the delivery of a long-term, predictable, cost-effective, and sustainable stream of quality inquiries. This individual will increase the awareness and influence of the company brand in the market.
The company has three important core values...
Be Gutsy: Hanging in there, pushing comfort zones, and being courageous about trying new things, taking different directions, and turning left when everyone else goes right.
Always Exploring: Taking the opportunities to see what is around the corner and discover people, places, and new ways of experiencing the world around us.
Do the Right Thing: Pausing to take a moment. Taking responsibility for everything they do, for the delivery of their promises, and for the social and environmental impact of their work.
Responsibilities:
Run the marketing function:
Lead the marketing team and manage external suppliers/agencies.
Responsible for professional development and well-being of the marketing team
Collaborate with colleagues on opportunities and ideas.
Keep teams updated and informed on marketing comms and initiatives.
Brand Management:
Communicate the brand and product positioning internally and externally to increase awareness.
Customer experience (brand)
Ownership and development of the brand, tone of voice, and messaging across all channels
P& L Management:
Own and run the marketing budget.
Report on the effectiveness of marketing spend and how it can be more efficient and effective.
Marketing Strategy Development & Implementation:
Oversee content and performance marketing functions.
Represent marketing in the Senior Leadership Team.
Reach & campaign management
Measures of Success:
New lead generation
Repeat and referral bookings
Delivery of projects
Hitting ROI targets on budget
Driving lifetime customer value
Requirements:
A positive, inquisitive, gutsy, and can-do attitude.
Passion for travel and adventure.
Specific interest in Asia, preferably with first-hand experience of traveling there.
Experience in a broad range of marketing disciplines.
Demonstrable leadership capabilities.
Adept at generating insights from data to inform decision-making.
Strong critical thinking
A creative streak that includes writing and editing skills.
Ability to manage multiple projects simultaneously.
A background in high-end consumer marketing, preferably at a travel brand.
Benefits:
One, two-week familiarisation trip abroad per year
Annual personal flight allowance to one of their destinations
23 days holiday each full calendar year, in addition to the usual statutory holidays.
To be considered for this opportunity please send your CV.
Equity, diversity, and inclusion are integral to everything that we do. We are committed to these values and they are central to our mission. We encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.
