Head of Campaigns

Location Lancaster, Lancashire
Job Type Full time
Salary £49000 - £54000 per annum
Contact Natasha Hodson
Call Natasha
Email email Natasha
Reference NH11653_1563787589
My client, a prominent public sector organisation, are looking for a Head of Campaigns to join their growing team in Lancaster. Heading up a team of 20, you will work alongside a Strategic Communications Manager to bring the Marketing and Communications teams together, and be responsible for constructing a Campaign Framework for the whole organisation. You will take responsibility for the whole customer journey, creating a content led approach to Marketing and raising the visibility and credibility of the Brand.

Head of Campaigns- Responsibilities

-Providing leadership to the Marketing team, including setting clear objectives and regular reviews
-Implementing effective marketing strategies and plans
-Utilising customer insight to inform marketing plans and decisions
-Establishing guidelines and best practice for executing multi-channel campaigns

Head of Campaigns- Requirements

-Significant experience in leading successful campaign creation
-Full marketing mix experience including Digital Content, PR, Events and Experiential Marketing
-Experience of audience segmentation to create targeted campaigns
-Confident with online analytics tools, CRM and CMS
-Ability to manage budget, resources and funding
-Professional marketing qualification or membership of a professional administration body
-Public sector experience an advantage

The salary range for this role is £49K-£53K

To apply or discuss this role further please contact natasha@weareadam.com