Marketing&PR

Marketing & PR

Responsibilities

A PPC Executive’s responsibilities will vary from organisation to organisation, but are likely to include:

  • Managing a company, or companies pay-per-click campaigns

  • Researching and planning keywords for effectiveness

  • Performing keyword analysis to identify strong keywords for campaigns

  • Monitoring the pay-per-click campaigns of competitors and recognising their successes

  • Analysing the ROI on all PPC campaigns, and maximising this ROI

  • Competent at A/b testing with pay-per-click, done to establish the best CTR

  • Allocating budget for remarketing and analysing ROI

  • Able to use Google Analytics

  • Creating reports on campaign success for upper management

  • Monitoring keyword bids and monthly budgets

Expected Skills & Qualifications

Candidates should express a keen willingness to work in the PPC field, and possess an enthusiasm for data management. Previous experience with managing pay-per-click campaigns is often a necessity. PPC Executives need a sound understanding of Google Analytics, Google AdWords and Bing Ads. Exemplary people skills will help set candidates apart, as with that comes the ability to efficiently communicate with clients and team members.

There are a number of core skills required for this role:

  • At least one year on the job experience

  • Account management skills

  • Recorded success of past PPC campaigns, preferably a portfolio

  • Solid knowledge of Google Adwords, preferably reinforced by a certification

  • Good working knowledge of Google Analytics

  • Enthusiasm for PPC

  • Clear reporting skills

  • Budget management skills

  • Mathematical skills

Salary

The average salary for a PPC Executive in the United Kingdom is currently just over £20,000 per year. The entry-level salary currently averages at just around £16,000 per year. More experienced candidates can hope to earn over £30,000 per year.

Progression

Natural progression within the PPC field would see an Executive make the transition into a managerial role. A skill-set acquired through PPC work can be transferred over to general digital marketing departments.

Does this sound like a role you may be interested in? Click here to browse a range of available roles in Manchester and London.

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Building Your Career in Manchester

Ian, Brown, Lead singer of the Stone Roses and Manchester Icon once said, “Manchester’s got everything except a beach.” That may be true, and although it does have a fair bit of drizzle, don’t let that put you off. Manchester is thriving and is a becoming a business powerhouse, which unsurprisingly is creating vast opportunities for those looking to develop their careers.

Working in Manchester

A hub for banking, insurance, fashion, property, construction, retail and hospitality, a thriving tech scene and some of the most creative and exciting agencies in the UK, means job opportunities are in abundance at all levels. Companies like Google, Amazon, Freshfields, LLP, and Microsoft have all opened offices in the city, in addition to the arrival of the BBC at Media City. This continual arrival of big businesses has brought a wealth of job opportunities, establishing it as an economic powerhouse. You can see the effect on the city’s skyline with more property being constructed than anywhere else in Europe.

Living in Manchester

From a lifestyle point of view, Manchester has a lot to offer. It’s big enough to provide amazing job opportunities and still small enough for you to feel part of the community. You can bump into someone you know when walking across the city. Manchester has a vibrant culture, an affordable living cost and a good dose of edginess along with an amazing bar scene, restaurants to die for and excellent shopping. If live music is your scene, you’ll find something exciting any night of the week. Prefer the countryside? You’re just a stone throw from some of the UK’s most beautiful locations including Derbyshire, the Lake District, the Yorkshire Dales and North Wales. All of which are within an hour or two’s drive meaning you’re spoilt for choice. Plus, it’s at least 30% cheaper than living in London with just as many opportunities on your doorstep.

Fancy a chat about opportunities in Manchester with one of our consultants? Chat to us by clicking the speech bubble icon in the bottom right corner of this page, email us at hello@weareadam.com or call us on 0161 359 3789.

HR Recruitment Manchester
Marketing Recruitment Manchester

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