Head of Media
The Head of Media, sometimes known as a Media Director, is in charge of all media campaigns for the business, from inception to delivery. They will also lead the Media team.
Responsibilities
To help design and implement media campaigns for the business
Determine the best outlets for promotional strategies for the business
Monitor all campaigns, online and offline
Report regularly on the results of all campaigns
Optimise strategies for various channels and audiences
Create and review budgets for advertising
Collaboration with the Marketing Director/Head of Marketing
Ensure cohesive messaging across campaigns and channels
Leadership of the Media team
Expected Skills & Qualifications
Extensive knowledge of all types of media channels, on- and offline
Several years xperience as a Media Planner or similar role
Proven experience building effective campaigns
A good knowledge of digital marketing
Experience in budgeting and KPIs
Excellent communication skills
Good knowledge of analytics tools and the ability to manage data
Strong decision-making skills
Salary
The average UK annual salary for a Head of Media is £59,000. This can rise to around £68,000 in London. A Head fo Media in the north of England can expect approx. £51,000 per year. Annual bonuses are common for this role, alongside other benefits. (Glassdoor, March 2022)
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