Head of Brand
The Head of Brand is responsible for adapting and implmenting a brand strategy for an organisation's target market. They ensure brand integrity across all marketing and communications initiatives.
Responsibilities
The total brand strategy, including brand marketing guidelines, brand vision, and short- and long-term brand vision
Assisting with product development and new product launches
The planning and execution of all marketing, communications and media actions across all channels
Creation of promotional materials
Product branding
Budget management
Sales forecasting and reporting
Competitor and consumer insights analysis
Expected Skills & Qualifications
Excellent communication skills
Good interpersonal skills
An analytical mind
A high degree of business acumen
Management skills
Hands-on marketing experience
Although not always necessary, Head of Brand's tend to be degree qualified in a relevant discipline, for example Business Studies or Marketing. Many also go on to complete an MBA.
Salary
The average UK annual salary for a Head of Brand is £73,000. This can rise to around £100,000 in London. Annual bonuses are common for Heads of Brand, alongside other benefits. (Glassdoor, March 2022)
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