Senior Brand Manager - Communication. Consumer/FMCG Location: Pharma/FMCG company in Huddersfield Base Salary £45k- late £50s DOE *Benefits: Defined contributory pension scheme *Discretionary bonus and private healthcare *Car allowance Role: 12 month FTC Working conditions: Full time 5 day a week role, mostly WFH with 1 day a week or 1 day every two weeks in the office. Flexible work pattern for example you can start early and finish early etc.
Job Summary: Due to an internal secondment, a fantastic opportunity has arisen within this company's most popular brand and well known brand name. Your role will be to shape and manage all aspects of the consumer communications plan along with a significant marketing budget.
This Senior Brand Manager - Communications role is one with a fantastic blend of strategic thinking and executional excellence which sits within the fun, friendly, supportive Brand Marketing Team, and is a key role in the business ambition to grow through innovation supported by investment in brand awareness driving consumer communications.
Essential Duties, Responsibilities, and Key Results: The Senior Brand Manager- Communications will be responsible for: *Creating and executing the UK brand communication strategy whilst acting as brand guardian for all global communications *Strengthening the brand position and supporting product launches through developing and delivering brand and product campaigns *Management of media, social/influencer and lead creative agencies to ensure alignment with brand guidelines *Overseeing consumer exhibitions and experiential activity, including the management of the planning and sponsorship elements of the activity. *Establishing objectives and KPIs. Analysis and presentation of results to senior stakeholders. *Responsibility for planning and management of the significant Advertising budget, including financial reporting, annual budgeting and phasing. *Overseeing of consumer contact and complaints processes and responses. *Working alongside the wider brand team to create and present the annual brand plan and commercial objectives, including half yearly reporting. *Work closely with Product Development and Legal teams for NPD and EPD positioning *Close monitoring of competitor launches and activity alongside digital and social agencies. *Assisting the International Marketing Team with brand internationalisation requirements. *External and internal stakeholder management, including working with the Corporate Communications team and Home Product team to share activities and build internal and external engagement. *Management of 1 direct report: Assistant Brand Manager - Communications.
Requirements Strong commercial and strategic planning experience *Experience within FMCG marketing *Creative thinker *Strong leadership, communication & influencing skills, in particular with managing agency partners *Good understanding and experience of briefing and managing multi-media campaigns , experience in Media, TV & Digital experience required. *Excellent knowledge and experience of digital and social media channels is essential *Exceptional analytical skills with proven experience of tracking performance and managing significant marketing budget * A self-motivated team player. *Excellent presentation skills. *Experience of managing a complex communications plans in a fast-paced environment. *Be able to deliver against demanding objectives/targets *A willingness and ability to travel and stay away from home may potentially be required.
Personal Skills Experienced in a Brand Communications or Brand Management role, preferably in FMCG. Relevant Client Side or Agency candidate experienced considered. A degree relevant to Marketing, Business, Commerce or in the Life Sciences. Proficiency in Microsoft Office Packages - Word, Excel, Powerpoint essential.
