Job Title - Marketing Manager
Company - Be.EV (Iduna)
Location - Manchester
Duration - Permanent (subject to satisfactory 6 months' probation)
Hours Per week - 37.5
Salary - DOE
WE ARE ADAM are delighted to be working exclusively with Be.EV to help them recruit their new Marketing Team in Manchester.
Be.EV is an electric vehicle charging infrastructure provider based in the North West. They are Greater Manchester's largest publicly available EV charging network (working in partnership with Transport for Greater Manchester (TfGM); and are expanding their footprint across the North of England, working with other ambitious partners to accelerate the number of chargers across the region and to build a truly unified and community led EV charging network.
The Be.EV network is a recognised, community-based and consumer-led brand with a growing membership base (now at 10,000 and counting). Their mission is to provide a uniquely simple, seamless, and effortless charging experience - to really take the chore out of charging.
Be.EV have and continue to secure significant investment to disrupt the status quo and to play their part in responsibly transform infrastructure across the North.
Be.EV is a fast growing start-up, run by a small dynamic team with huge ambitions for growth. They are looking for a motivated marketing manager to help with both B2C and B2B engagement. Their priorities are to build awareness and profile, to expand the network, and grow member engagement and numbers.
They are looking for an experienced and versatile marketing manager who is hungry to do this and more. Their ideal candidate will have had hands on experience developing and executing on marketing strategy and plans. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand that does 'good' for people and for planet, Be.EV want to hear from you.
This is a unique opportunity for a dynamic individual to build a marketing capability in a fast growing business at the heart of the electric vehicle and infrastructure transformation. You need to combine attention to detail and strong digital and communications hands-on delivery, with the intellectual ability to grow with the business and help to build a broad marketing and brand in-house team and capability over time.
Developing and executing Be.EV's B2B marketing objectives and plan. Working with their in-house team and PR agency to build their profile and to generate content. Activating focused campaigns to target local authorities, landowners, property developers and businesses to grow sites. Supporting the sales team to create necessary digital and physical assets to help them expand their relationships and impact. Managing their events and speaker opportunities calendar. Working to segment their B2B audiences and ascertain their need states.
Developing and executing their B2C marketing objectives and plan - with a focus on retention and loyalty (existing members). Analysing member insights to build successful strategies. Managing their member communication programme, exploring messaging, benefits, and rewards, recommend a friend and other member activations. Developing a 12m engagement and content plan. Working with the CTO to ensure the technology is in place to allow you to deliver on your marketing ambitions; and to design, test and evolve lead nurturing tactics.
Developing and executing their B2C marketing and objectives and plan - with a focus on acquisition (new members). Identifying target audiences and developing marketing plans with specific objectives across different channels and segments. Developing targeted campaigns to drive brand awareness. Working with their digital/social/media/PR agencies to plan acquisition activations. To set KPIs.
Being the 'brand guardian' - ensuring all activity and messaging is on brand. Creating and evolving the suite of creative brand assets.
Skills and Qualifications
- Bachelor's degree
- Ideally experience in the D2C space, specific sector knowledge not required though FMCG experience an advantage
- Based in the North (office in central Manchester though we adopt a hybrid working model)
- Passion and enthusiasm for sustainability and positive social impact
- Thrive in a fast moving, fast growing organisation
- Happy to work with a 'lean' team and to really roll your sleeves up and get stuck in
- Strong commercial/sales mindset
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation, customer segmentation, campaign management software, CRM tools and running test and learn campaigns
- Experience creating content, including for online channels with a particular focus on SEO
Interested? Please apply now!
We look forward to hearing from you!