One of the UK's leading specialist in the design of learning environments. They design learning environments that leave a lasting impact for years to come on the people who use the spaces they create.
Having designed more than 600 education projects, there's never a dull day at this company.
A small team based in the UK with a wide international reach and influence.
Key Responsibilities
Working collaboratively with the ECD, Executive and Associate Directors, the Marketing Manager will be responsible for:
Leading marketing multi-channel activities.
Driving revenue growth through marketing B2B services, working closely with the Sales team.
Facilitating growth, sales, and marketing strategies and budget.
Creating innovative marketing strategies - in collaboration with the ECD - that build the brand, leading to increased awareness, revenue, relevance and respect among the target audience.
Development and delivery of all marketing and promotional materials for the business.
Delivering a range of marketing-operational activities, including writing copy, planning events, conducting research, measuring the effectiveness of activities and strengthening our digital and social media presence.
Developing ongoing liaison with key opinion leaders to ensure that significant developments in the market are identified and monitored.
Website Management
Maintain and develop website content, ensuring it is up-to-date and refreshed regularly.
Maintain and develop the IO platform (io.education) website content, ensuring it is up-to-date and refreshed regularly.
Develop and build strong relationships with third-party organisations to promote services through their websites.
Social Media
Generate, edit, publish and share engaging content to our social media platforms (LinkedIn, Instagram & Twitter).
Communicate with followers, respond to queries in a timely manner and monitor reviews.
Monitor SEO and web traffic metrics to inform social media/digital strategy and bi-monthly reports to the CEO.
Prepare, implement and manage paid media campaigns, including Google Ads.
Content & Collateral
Manage, in collaboration with team support, the coordination of design, copy and production for asset and collateral creation.
Manage consultants and exterior support where required.
Organise all case studies for completed projects. Arrange for site photography and coordinate the writing of the case study copy needed. Liaise with graphic design support to create a full case study for each project in the Bid Repository and then post onto the website or social media, if and where required.
Event Management
Collaborate with members of the business to define specific event campaigns, (webinars, conferences, roundtables, workshops, exhibitions and events), including topic and target audiences.
Manage event process from week -12 to week +1 and analyse ROI
Source venues, negotiate contracts, and manage onsite logistics.
Prepare invitation emails, and manage the invitation process through HubSpot.
Conduct back-end reporting and presentation of campaigns against the plan's goal, tracking conversion rates and results, utilising usage stats, providing learning and recommendations and next steps.
Manage communication, confirmation and follow-up processes to client delegates pre-and post-event.
Key Skills
At least 3 years' relevant marketing experience, with strong B2B, preferably professional services experience.
A strategic, creative thinker with the ability to translate strategy into pragmatic, deliverable solutions.
Ability to lead, plan and deliver marketing operations that have a real impact on the business.
Experience in supporting sales activities through marketing initiatives.
Have knowledge of a wide range of marketing techniques and concepts and possess good technical marketing skills.
Excellent oral and written skills.
Strong interpersonal skills, with the ability to work well within a team and with a wide range of people.
Confident in delivering in a fast-changing environment.
Be proactive and able to take the initiative - good problem-solving skills
Have good business acumen, sound judgement and decision-making skills.
Knowledge of Microsoft Office and desktop publishing programmes, Adobe Creative Suite programmes, and a strong understanding of social media platforms.
