Head of Speciality Marketing

Posted 28 June 2024
Salary £80000 - £90000 per annum
LocationWest Yorkshire
Job type Full time
Discipline Marketing
Contact NameSusannah Tavartkiladze

Job description

Head of Speciality Marketing

Our client is a dynamic mid-sized fast-paced pharmaceutical company with international reach with multisites across the UK.

Location: Ideally North West, UK although we would like to speak to any UK based candidates with the relevant experience.

Base Salary: £80k to £90k DOE & competitive benefits package

Full time: Permanent

Hybrid: 3 days onsite, 2 days wfh

We are on the hunt for an experienced Head of Speciality Marketing. Your responsibilities will include developing and executing commercial launch plans and go-to-market strategies, managing market access, marketing, strategic pricing, NHSE engagement, and tender management. You will directly manage a Senior Brand Manager and influence Sales and Market Access activities, leveraging Omnichannel expertise for enhanced customer engagement.

The Role:

  • Achieve sales and margin targets for the Specialty business unit through successful new launches.

  • Drive commercial launch excellence and growth of key brands/products in collaboration with sales, medical, portfolio, project management, and commercial excellence teams.

  • Provide leadership and development for the Senior Brand Manager.

  • Exemplify company values of Agility, Integrity, and Entrepreneurship.

  • Develop, implement, and evaluate marketing strategies and commercial plans for the portfolio, supported by financial analysis and planning to achieve desired ROI.

  • Develop budgets, including expenditure and return-on-investment projections.

  • Plan, direct, and coordinate omnichannel marketing across the relevant portfolio.

  • Keep the organisation (UK/Global) informed and updated on strategic plans and execution performance.

  • Regularly gain insights from key stakeholders and conduct competitor research.

Who are we looking for?

  • Degree in Science, business, marketing, or related field.

  • Experience in UK Specialty / Biosimilar market in marketing essential and market access roles (experience in a sales role would also be beneficial).

  • Marketing, market access leadership experience.

  • Experience building commercial excellence discipline and processes that unlock value.

  • Demonstrable New Product Launch experience in the Specialty and Biosimilar space.

  • Thorough understanding of NHSE (and devolved nations) procurement and commercial contracting, including existing relationships with influential stakeholders.

  • Demonstrable experience of involvement in and understanding of NICE/SMC Technology Appraisals, including project management of stakeholders and agencies.

  • Demonstrable understanding of the Voluntary and Statutory Pricing Schemes in the UK and methods to optimise the company's position.

  • Demonstrable understanding of the omnichannel environment in pharma with clear vision of how to optimise and balance investment with clear value-add.

  • Proven ability to manage budgets.

  • High competence in project and stakeholder management.

  • Excellent interpersonal, written, and oral communication skills.

  • Valid full ABPI certification is preferable, otherwise working toward the qualification or similar qualification is desirable.

Key Performance Indicators

  • Net sales and margin performance against budget.

  • New product launches surpassing expectations.

  • Brand performance relative to market and competition.

  • Marketing ROI.

  • NHSE tender success.

  • Forecast accuracy (S&OP) for specified brands.

  • Pulse survey results for internal engagement.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!