Digital Marketing Manager

Location London
Job Type Full time
Salary Up to £50000 per annum
Contact Rochelle Vyas
Call Rochelle
Email email Rochelle
Reference 0001_1636650549
Digital Marketing Manager

About Grainger

Founded in Newcastle upon Tyne in 1912, Grainger plc, a FTSE 250 business, is the UK's largest listed residential landlord and leader in the fast-growing build-to-rent sector, providing c.9,000 rental homes to 26,000 customers and due to deliver a further 9,000 homes over the next three years. We pride ourselves on being a leading, responsible long-term landlord, who takes a holistic approach to creating great places to live.

A market leader in the UK Private Rented Sector ("PRS") and at the forefront of the Build to Rent sector, we invest in and provide long-term, purpose-built rental homes nationwide. The Grainger team is dedicated to the common purpose of Renting Homes, Enriching Lives, backed by a set of core values: Every Home Matters, Leading the Way, Exceeding Expectations and People at the Heart. We were awarded Residential Landlord and Residential Asset Manager of the Year at the 2020 RESI Awards and [ insert new award] at the 2021 prestigious EG Awards.

Grainger is a medium sized business of [ X ] employees with offices in London, Newcastle, Salford and Birmingham. We have attracted a diverse and talented team that we believe is one of our greatest strengths and truly sets us apart from our competitors.

The Role

Over the last few years, we have seen an increase in online engagement with our target renters. This amplified during the pandemic and now 90% of our leads are generated through digital channels.

To help us make the most of online engagement and communicate more effectively with both our existing customers and our prospective customers, we have invested in a new CRM software platform called Salesforce, which includes Sales Cloud and Marketing Cloud.

All leads are funnelled into this software platform and our existing customer database has been exported into the new CRM.

We are now seeking a proven digital marketing specialist to drive online engagement across our residential portfolio. The Digital Marketing Manager is a new position and will be a key role in Grainger's digital transformation.

As part of your new role, you will input into the acquisition and retention strategy and
be responsible for creating and developing acquisition, retention, lead nurturing and lead management email and SMS campaigns that will amplify brand awareness and increase conversion and retention rates across multiple brands within our portfolio.

You will be required to reports on the success of these campaigns and change content and frequency, depending on success rates. Also, you will also be responsible for uploading and managing content across several websites, setting up google analytics and liaising with our digital agency to ensure lead tracking is in place.

This role will be integral to delivering a digital growth strategy that will ultimately optimize online customer engagement at Grainger. In FY22 we will be launching a new Customer Portal and a new Customer Website. This role will work closely with key stakeholders on the successful delivery of these new projects that will be designed to enhance our customer experience.

This is a new and exciting role that has potential to expand and grow. You will report to the Head of Marketing and sit within the Corporate Affairs team - which includes internal and external communications, events, brand, marketing, investor relations and political lobbying. The Corporate Affairs team work closely with the Grainger Executive team as well many departments within the business.

The Digital Marketing manager will work closely with a number of stakeholders including our lettings and operations teams as well as our graphic designer and social media manager, to create campaigns that deliver maximum impact along the customer journey.

This role is ideal for an ambitious creative individual with a logical mind. You may have worked in an agency or for another consumer lifestyle or residential business and will have a proven track record of campaign collation and database management and ideally would have worked with Salesforce or a similar CRM platform. You will be flexible, and solution orientated in your approach.

This is an exciting opportunity working for a fast-paced business with a growing pipeline of new-build projects and a growing marketing team.


Personal Attributes

*You will be highly driven and self-motivated
*You will be used to working with various stakeholders and be comfortable communicating at various levels within a business
*Strong organisational skills and used to working to deadlines
*Collaborative and considerate of other departmental deadlines
*Strong attention to detail
*Enthusiastic creative thinker with a solutions approach to problem solving
*Professional and deadline orientated


Qualifications and Experience

*Proven experience managing CRM and ideally have worked with Salesforce and Marketing Cloud
*Proven skills of managing end-to-end campaigns, together with data analysis and reporting is essential
*Excellent written communication skills
*Experienced at using web analytics tools such as Google Adwords and Google Analytics and an in-depth insight across digital trends
*Fluent written and spoken English, with Grade B or above GCSE English and maths
*Previous experience working for a digital agency or a customer facing business.


Salary and Contract Term

We are offering a permanent role of £50,000 per annum.
You will be based at our head office, which is based at 1 London Bridge.