Job Title: CRM Manager Business: B2B & B2C Fast Paced Environment , online leisure & sports entertainment business, 70+ staff , Marketing Division Location: Greater Manchester Base Salary: £28k - £35k Benefits: 25 days holidays, free parking
Type of role: Permanent
Focus of the role:
Your responsibilities will include delivering a multi-channel CRM strategy across email, SMS, direct mail and on-site.
You'll strategize, roll-out and analyse marketing campaigns to increase customer conversion and retention.
You'll pinpoint & target opportunities to launch campaigns & develop new content or offers for targeted segmentation markets to improve customer experience.
You'll be responsible for the end-to-end project management of CRM campaigns from development through to roll-out & execution from A-Z.
You will have the ability to work on many campaigns at ones.
Proven experience in the following:
FMCG, retail or fast paced environment
People management experience is preferred
Email campaign experience ideally using Mailchimp and SendGrid
