The Pull Agency is a creative agency and consultancy, delivering award-winning transformations through brand and technology. They're health and beauty specialists with an international portfolio of brands including Schwarzkopf Professional, Karo Pharma, PDC Brands, allbeauty and Tangle Teezer.
Pull has three hero services: *Brand strategy and visual identity *Social and influencer marketing *Mobile apps and websites They exist because they believe inside every brand there is a better story to be told. - And because technology gives you so many ways to tell your story.
Role This is a great opportunity to work with the Pull Agency in a pivotal and senior role. Their brand development work is led by the CEO who provides brand strategy that informs much of their creative design and marketing campaigns.
Increasing demand for brand development work means that Pull needs an experienced marketer to work alongside the MD. While Pull has established brand development approaches and methodologies, and the recruit would be trained in these, they're looking to add a diversity of experience, thinking and approaches to their established brand approach. In addition the role involves marketing the agency. The recruit would also take direct responsibility for the Pull Agency's own marketing planning and ongoing marketing. Pull has a well-established - Future of Beauty series of events which is based on annual research they conduct in the category and promote within the industry. Running this, along with being responsible for the agency's social and PR output will also be the Brand Strategist's responsibility. As will entering the agency for industry awards.
The role will probably suit someone who has played a significant role for a mid-large size FMCG brand - ideally in health and beauty. Candidates will probably have a minimum of 10 years' marketing experience. Ideally this might include agency experience as well as client-side. However, experience of working in a recognised, disciplined marketing environment is more critical than agency experience. Experience of managing agencies from a client perspective is essential. The candidate will have received formal marketing training and show evidence of understanding how to measure marketing effectiveness. A good understanding of brand marketing, campaigning and digital marketing is essential.
Must haves *Substantial brand marketing experience with a significant FMCG brand or similar. *Knowledge of marketing theory and established approaches to analysing brand performance and developing brands. *Experience in setting up, running and analysing market research. *Experience in marketing strategy and campaign development. *Experience in all aspects of digital marketing: search marketing, social media marketing, email marketing etc.
Nice to haves *Languages. *Have worked in an agency
Duties & Responsibilities: *Developing client pitches for brand development. *Organising client research programmes. *Creating client Brand Blueprints. *Client brand strategy and campaign formulation. *Pull marketing plan. *Pull marketing execution.
