B2B Content Marketing Manager

Location London
Job Type Full time
Salary Up to £40000 per annum
Contact Rochelle Vyas
Call Rochelle
Email email Rochelle
Reference CLI12010_1615808656
B2B Content Marketing Manager

London
Full time
Up to £40k

We're looking for a creative and driven B2B Content Marketing Manager for our client, an agency dedicated to helping small to medium businesses succeed by bringing a fresh and creative outlook to their clients. They provide an exceptional experience for their clients, and are looking for a self-motivated, dedicated, and proactive content marketer to join their highly-skilled and dynamic team.

The Role:

Responsibilities and tasks include (but are not limited to):

* Developing creative and engaging social media strategies and content;
* Managing the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube, adapting content to suit different channels;
* Overseeing, planning and delivering content across different platforms using tools such as Facebook Creator Studio, HubSpot, Trello and Monday.com Sprinklr, Hootsuite, Asana and Olapic;
* Creating engaging multimedia content (and/or outsourcing it effectively) across multiple platforms;
* Developing, launching and managing new competitions and campaigns that promote client's organisation and brand;
* Forming key relationships with influencers clients and prospects across social media platforms;
* Undertaking audience research;
* Managing and facilitating social media communities by responding to social media posts and developing discussions;
* Monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics and Instagram/LinkedIn/Facebook Insights;
* Researching and evaluating the latest trends and techniques in order to find new and better ways of measuring social media activity;
* Analysing competitor activity;
* Recommending improvements to increase performance;
* Setting targets to increase brand awareness and increase customer engagement;
* Managing the budgets for social media activities;
* Regularly liaising with clients via telephone, e-mail, conference calls or face-to-face.

Who is the ideal candidate?

* Has a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers;
* Has strong copyrighting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques;
* Has a knowledge and understanding of algorithms and search engine optimisation;
* Is creative and able to contribute new and innovative ideas;
* Has strong communication and people skills for articulating ideas to colleagues and clients;
* Has excellent team working, collaboration and networking skills;
* Has organisational skills, with the capacity to prioritise and work across multiple projects;
* Has project and campaign management skills;
* Is able to work well under the pressure in order to meet deadlines;
* Is able to analyse the data and interpret statistics;
* Has online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers;
* Has an eye for detail and the ability to work accurately;
* Is motivated and committed;
* Has experience in a similar role.

Other information about the role:

Working hours will be 8.30am - 5.30pm with a one-hour unpaid lunchbreak. Due to the nature of the business, working hours may vary and (paid) overtime may be required during busy periods.

We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application.