B2B Content Marketing Manager

Location Manchester
Job Type Full time
Salary Negotiable
Contact Leon Milns
Call Léon
Email email Léon
Reference 12805_1600956858
We're hiring for a B2B Content Marketing Manager for our client, leading e-commerce agency Space48. This position is fully remote (although preference will be given to candidates in Europe) and salary is dependant upon experience.

We are looking for a Strategic Content Marketer who'll lead the content marketing activities to support the market positioning, grow the brand in the digital commerce market and build and nurture a strong, qualified pipeline of new business opportunities.

Here's some of the stuff that will keep you busy in a typical week:

You'll pour over the list of attendees for next week's webinar with one of our technology partners. You've already lined up the content, provided talking points to our speakers so now it's down to executing your planned email and social campaigns to drive signups in conjunction with our partner.

You'll jump on a call with one of our new customers who's just gone live with a brand new ecommerce platform (built by us of course!) to conduct a customer interview to help you build out a new case study for our website.

You'll regularly review the new business sales pipeline on Hubspot with our digital commerce consultant team, supporting them in the development of new business proposals, providing case studies and building decks for customer presentations.

Next you'll finish the edit and do the show notes write up of our most recent podcast which you'll be publishing and promoting later in the week on Spotify, iTunes and Soundcloud.

You'll help spec up a new template for the Space 48 website with our Lead UX Designer to support an industry specific whitepaper launch we are planning for later in the month.

Lastly you'll review and tweak our Ad Campaign on LinkedIn which you're running to support our lead generation activities.

If you read this and it sounds like your ideal job - we want you on the team!

Who You Are

Knowledge and Experience

Essential Knowledge and Experience:

● First and foremost you're a creative person, with very strong written and verbal communication skills.
● You'll be a generalist, with skills and experience in multiple forms of media publishing (content, audio, video) and be capable of devising and adopting a tone of voice to support various approaches to content publishing.
● Experience in the development and/or implementation of a complete B2B content marketing strategy.
● Knowledge and experience in the publishing of content on Wordpress (or similar) platforms as well as onward marketing to all major social media platforms (Twitter, LinkedIn, Instagram, Medium and Youtube).
● Extremely organised and experienced in working to tight deadlines with the ability to manage multiple workstreams, working with suppliers, partners, customers and our internal teams.
● Experience of creating strategies to engage and activate top of the funnel prospects using content and other strategies.
● Attention to detail, commitment and desire to complete a consistently high standard of work.
● 3-5 years experience in a similar content led growth marketing role.

Desirable Knowledge and Experience:

● Ecommerce industry experience an advantage
● Degree qualification or equivalent an advantage but not necessary
● Previous experience with PPC and SEO in a B2B context
● Experience using Hubspot or similar platform


Your Responsibilities

The following are the types of tasks that you may be required to perform as part of your role:

● Create and implement a B2B content marketing plan to generate leads and build the Space 48 brand.
● Work with our partners and our internal team to regularly publish content to an agreed schedule to our website, social media channels and beyond.
● Devise Space 48-owned and partner events (web and live) from idea to execution to post event attendee nurture.
● Maintain our CRM and support our Digital Commerce Consultants in early stage opportunities.
● Build and implement a content-led, multi-touchpoint nurture programme for top of the opportunities.
● Analyse effectiveness of our activities to continually improve our go to market.

Our Mission, Vision & Values

Our Mission is to create more human and compelling ecommerce experiences.
Our Vision is to provide our customers with standout service and support, and lead change in our industry
Our Values are:
● We work together
● We take ownership
● We thrive when we learn
● We go beyond
● We do the right thing.

But what does all of this mean?

Our mission, vision and values are guiding principles which give us clear focus and direction. They help us to learn, to grow and to succeed, both individually and together as a group.

The outcome of 41 hours of meetings, workshops and focus groups; countless decisions and discussions, our MVV are special because they were created by our team for our team. They reflect where we want Space 48 to go, how we want it to get there and how the culture and environment should feel along the way.

We don't want it to just end up as 'words on a wall' though and we need to work together to keep the momentum going and bring it all to life. It doesn't matter what your role is, everybody has an important part to play. Maintaining our positive, collaborative culture is really important and if you're invited for an interview, we'll be looking for evidence that you'll be a good fit - not just from a skills perspective, but from a cultural and values perspective as well.