Company:Innovative and quality domestic appliances business
Location: UK/Remote
Focus of the role: Your responsibility will be to guide the business regarding Amazon, take hold of the performance of Amazon and be the entire PPC Manager. 80% of the role will be marketing and 20% will be insights. You will drive sales on Amazon through optimisation of Amazon campaigns and audience behaviour targeting.
Status of the role: Full-Time
Base Salary: Up to £55k DOE
Responsibilities include but not limited to:
*End to end development & delivery of Amazon Marketing activities across all categories and brands in the UK and support/provide guidance in other markets on occasion. *Budget management, campaign benchmarking, data driven marketing, KPI reporting & evaluation of activity and strong online marketplace knowledge is essential *Manage, plan, execute and optimize Amazon campaigns to drive sales, increase brand awareness and drive customer engagement *PPC and paid media campaigns *Deep dive into analytics data & ROI Analysis
Key Performance Objectives (KPOs): *Continuously optimize campaign performance to drive efficiencies *Increase traffic on own brand pages and product detail pages on Amazon *Ensure budgets are managed & spent to maximise performance at all times
Skills: *Proven experience in AMS including Sponsored product, brand and display ad types *Interest & detailed knowledge of PPC activity and able to self-sufficiently deliver on keyword research, campaign setup, optimisation and reporting. *In-depth knowledge of Amazon Vendor Central & Seller Central UK. *Strong analytical and quantitative skills; Preferred: *Amazon marketing expert with the strong understanding of search and display activities. *Experience managing and updating the online product catalogue, including setting up new products and promotional items while maintaining product and category pages data analysis, performance trends, etc.
Equity, diversity, and inclusion are integral to everything that we do. We are commited to these values and they are central to our mission. We encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.
