SEO Manager
SEO Manager in Manchester or London | About the Role
As a SEO manager you could work for an organisation, agency or as a freelance consultant in almost any industry.
It is your role to lead a team of SEO executives and manage the review, development and implementation of robust SEO strategies which complement the marketing activities of your organisation and achieve the commercial business objectives of your employer or client.
Typical Responsibilities for the SEO Manager role
As the SEO manager, your responsibilities will vary depending on the requirements and scale of your employer or client, however you will generally be expected to fulfil the following duties:
Leadership
This is a management role and as such, you will need to be an effective leader and decision maker who can inspire a team of personnel to develop creative, technical SEO services that deliver results.
You will need to be a skilled communicator who can listen to the needs of clients as well as personnel from various organisational departments or external agencies and develop challenging yet deliverable SEO campaigns which support their business goals and capabilities.
You will need to identify and recruit talented SEO executives, delegate tasks and oversee the day-to-day handling of any SEO campaigns to ensure performance targets are met or exceeded within planned budgets and timescales.
You may also be required to represent your employer or client at business pitches or conferences and write original, engaging SEO content which demonstrates that as an individual and an organisation, you are an industry leader.
Research
You will need to assess the performance of any existing SEO strategies across a variety of channels, possibly on a number of campaigns at any one time, and develop plans to enhance the SERPs and web traffic they generate.
You must conduct extensive market and keyword research, gain competitor insights, identify commercial opportunities and consistently maintain your knowledge of social media and consumer trends to ensure that your departmental SEO plans and practices capitalise on them.
Project Management
You must use the findings of your analysis to establish SEO performance targets, develop a strategy and oversee its implementation by providing SEO personnel with clear, planned directives that support organisational and industry best practice guidelines.
Salary Range
Depending on your experience, level of responsibility and the location you work it, you can expect to earn £24k to £48k+ as a SEO manager, plus receive generous benefits and bonus packages.
Skills & Qualifications
Excellent technical SEO knowledge and expertise
Excellent leadership skills
Excellent written and verbal communications
Sound commercial knowledge
A skilled and motivational trainer
Time and budget management
Creative and analytical thinking
Attention to detail
Report writing
Problem solving
Flexibility to travel or work outside of regular office hours
Qualifications
Formal qualifications are not required for this role but a degree or equivalent professional certifications in marketing or business management may be advantageous.
Experience & Career Progression
You must be able to demonstrate considerable experience in an SEO environment and show a successful track record of personnel and SEO campaign management.
Career Progression
As a SEO manger, your career could progress naturally into one of the following roles:
Head of SEM
Head of Social Media
SEO Director
Does this sound like a role you may be interested in? Click here to browse a range of available roles.
London, the English capital, is largely regarded as one of the world’s most important global cities. Famed for the River Thames which flows through its’ centre, the City – a financial business hub, and the home of Parliament. London is renowned for its’ beautiful architecture, seamlessly blending the historic and modern in a kaleidoscope of pioneering building practices.
Proud of its’ global status, London is a cultural melting pot, uniting people from across the world. It’s this diversity that draws businesses looking to tap into the creativity and innovation that is deep rooted here. The city’s influence cannot be underestimated. Considered to be world leading across commerce, entertainment, finance, the arts, fashion, sport, sciences … the list really is endless! If it can be done, Londoners will do it.
Whether drawn here to explore the extensive art galleries, a legendary music scene or sample one of it’s many Michelin-starred restaurants, any tourist visiting this vibrant city would struggle to fit it all in to one visit.
Many of our clients have capitalised on the glitzy energy of London, choosing to make it the base of their business. Such a huge draw brings talent from all over the world, meaning employers can hire the best of the best for their London HQ.
Whether you are looking to join an international corporation or a small family-run outfit, London is guaranteed to deliver in spades.
View our London-based roles here.
For an informal chat with one of our consultants to discuss your next role, contact us on
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