Digital&Tech

Digital & Tech

Head of SEO

As the head of SEO, you may work for a company, a marketing agency or as a freelance consultant.

It is your role to oversee the implementation of an effective organisational SEO strategy by establishing best practice among departmental managers and executives, allocating budgets and developing creative and technical SEO campaigns which enhance the search engine rankings, market reach, reputation, sales and revenue of your employer or clients.

Typical Responsibilities for the Head of SEO

Although your responsibilities will vary between organisations, most employers or clients will expect you to assume the following three key responsibilities:

Expertise

You will generally need 3-5 years’ experience to step into the head of SEO role and will bring a thorough knowledge of SEO practices and software and the effectiveness of their applications to an organisation.

Furthermore, you must possess the technical and creative flair to apply your expertise to the review, development and implementation of new SEO campaigns which meet or exceed any commercial objectives for growth.

Leadership

Key to your role is effective people management. You will be responsible for recruiting skilled personnel and developing those at the beginning of their SEO careers. You will need to be able to enthuse, motivate and facilitate collaborative work practices, delegate tasks, conduct appraisals and ensure projects are completed on time and on budget.

Communication

Much of your success in this role will rely on your excellent communication and relationship building skills.

In an increasingly competitive industry, you will need to be a confident, skilled written and verbal communicator who can represent an organisation at industry events or conferences and engage prospective clients with compelling pitches to win new business and retain it.

You may also need to write best practice guidelines, white papers or digital content which demonstrates that your organisation is at the forefront of SEO developments.

Salary Range

Depending on your skills and experience and the requirements and location of your employer, you can expect to earn a salary of £26k to £49k+, and enjoy generous benefits and bonus packages.

Skills & Qualifications

  • Excellent leadership and interpersonal skills

  • Excellent written and verbal communications

  • SEO expertise

  • Strong analysis and research

  • Decision making

  • Confident pitcher and public speaker

  • Creative and analytical thinking and problem solving

  • Commercial knowledge

  • Strong budget management

  • An ability to work under pressure

  • Flexibility to travel or work outside of regular office hours

Qualifications

Although qualifications are not required, holding a relevant degree or professional certificates in marketing, PR or business management may be advantageous.

Experience & Career Progression

You will need to demonstrate significant experience in SEO and people management and a track record of successful campaigns that you have developed and implemented to apply for this role.

Career Progression

As someone with sound SEO skills and experience, your knowledge and expertise is highly sought by organisations in almost every industry and your career could progress naturally into any of the following roles:

Does this sound like a role you may be interested in? Click here to browse a range of available roles in Manchester and London.

Building Your Career in Manchester

Ian, Brown, Lead singer of the Stone Roses and Manchester Icon once said, “Manchester’s got everything except a beach.” That may be true, and although it does have a fair bit of drizzle, don’t let that put you off. Manchester is thriving and is a becoming a business powerhouse, which unsurprisingly is creating vast opportunities for those looking to develop their careers.

Working in Manchester

A hub for banking, insurance, fashion, property, construction, retail and hospitality, a thriving tech scene and some of the most creative and exciting agencies in the UK, means job opportunities are in abundance at all levels. Companies like Google, Amazon, Freshfields, LLP, and Microsoft have all opened offices in the city, in addition to the arrival of the BBC at Media City. This continual arrival of big businesses has brought a wealth of job opportunities, establishing it as an economic powerhouse. You can see the effect on the city’s skyline with more property being constructed than anywhere else in Europe.

Living in Manchester

From a lifestyle point of view, Manchester has a lot to offer. It’s big enough to provide amazing job opportunities and still small enough for you to feel part of the community. You can bump into someone you know when walking across the city. Manchester has a vibrant culture, an affordable living cost and a good dose of edginess along with an amazing bar scene, restaurants to die for and excellent shopping. If live music is your scene, you’ll find something exciting any night of the week. Prefer the countryside? You’re just a stone throw from some of the UK’s most beautiful locations including Derbyshire, the Lake District, the Yorkshire Dales and North Wales. All of which are within an hour or two’s drive meaning you’re spoilt for choice. Plus, it’s at least 30% cheaper than living in London with just as many opportunities on your doorstep.

Fancy a chat about opportunities in Manchester with one of our consultants? Chat to us by clicking the speech bubble icon in the bottom right corner of this page, email us at hello@weareadam.com or call us on 0161 359 3789.

HR Recruitment Manchester
Marketing Recruitment Manchester

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