Head of SEO
As the head of SEO, you may work for a company, a marketing agency or as a freelance consultant.
It is your role to oversee the implementation of an effective organisational SEO strategy by establishing best practice among departmental managers and executives, allocating budgets and developing creative and technical SEO campaigns which enhance the search engine rankings, market reach, reputation, sales and revenue of your employer or clients.
Typical Responsibilities for the Head of SEO
Although your responsibilities will vary between organisations, most employers or clients will expect you to assume the following three key responsibilities:
Expertise
You will generally need 3-5 years’ experience to step into the head of SEO role and will bring a thorough knowledge of SEO practices and software and the effectiveness of their applications to an organisation.
Furthermore, you must possess the technical and creative flair to apply your expertise to the review, development and implementation of new SEO campaigns which meet or exceed any commercial objectives for growth.
Leadership
Key to your role is effective people management. You will be responsible for recruiting skilled personnel and developing those at the beginning of their SEO careers. You will need to be able to enthuse, motivate and facilitate collaborative work practices, delegate tasks, conduct appraisals and ensure projects are completed on time and on budget.
Communication
Much of your success in this role will rely on your excellent communication and relationship building skills.
In an increasingly competitive industry, you will need to be a confident, skilled written and verbal communicator who can represent an organisation at industry events or conferences and engage prospective clients with compelling pitches to win new business and retain it.
You may also need to write best practice guidelines, white papers or digital content which demonstrates that your organisation is at the forefront of SEO developments.
Salary Range
Depending on your skills and experience and the requirements and location of your employer, you can expect to earn a salary of £26k to £49k+, and enjoy generous benefits and bonus packages.
Skills & Qualifications
Excellent leadership and interpersonal skills
Excellent written and verbal communications
SEO expertise
Strong analysis and research
Decision making
Confident pitcher and public speaker
Creative and analytical thinking and problem solving
Commercial knowledge
Strong budget management
An ability to work under pressure
Flexibility to travel or work outside of regular office hours
Qualifications
Although qualifications are not required, holding a relevant degree or professional certificates in marketing, PR or business management may be advantageous.
Experience & Career Progression
You will need to demonstrate significant experience in SEO and people management and a track record of successful campaigns that you have developed and implemented to apply for this role.
Career Progression
As someone with sound SEO skills and experience, your knowledge and expertise is highly sought by organisations in almost every industry and your career could progress naturally into any of the following roles:
Freelance corporate consultant
Freelance industry advisor
Does this sound like a role you may be interested in? Click here to browse a range of available roles.
Guildford, a historic town in Surrey, often strikes visitors as a surprisingly vibrant place. Its quaint cobbles hide a wealth of treats waiting to be uncovered. A commuter town for London, it boasts exceptional transport links, and you can be in the City in just 40 minutes.
Guilford is home to a plethora of cute cafes, beautiful brunch spots and restaurants that are guaranteed to whet your appetite. You’ll also find three separate shopping centres, each with its’ own unique identity. If you’re a fan of shopping off the beaten track, Guildford nurtures it’s local independent retailers, who are easily identified by their window stickers. In the evening, you’ll find plenty of spots to catch a gig or take in a show at one of their many entertainment venues.
As a market town, you can guarantee a full calendar of events to keep you occupied. Fancy a walk? Why not take a stroll through one of the many heritage sites or along the picturesque riverbanks. Don’t be fooled by the town’s quaint demeanour, there’s always plenty to keep busy minds and bodies occupied in Guildford.
For an informal chat with one of our consultants to discuss your next role, contact us on
Upload Now
So we can start to get to know you from Adam and fully understand your skills, experience and what makes you tick, please upload your CV and/or portfolio, using the upload link below.
Adam Blog
BROWSE OUR BACK CATALOGUE OF CONTENT
-
George House Trust, Charity, Vanessa The journey that led me to becoming a Trustee of George H...
-
Why Equity, Diversity and Inclusion is an essential eleme...
-
Clients, employee engagement, attracting talent, recruitment, attrition, talent attraction Finding and Selecting the Best Candidate for Your Business
-
Clients, high performing teams, high performing businesses, productive teams, communicating effectively, efficient teams How to Create Effective Digital Teams
-
Advice for Job Seekers, recruitment, jobhunting, recruiter What Recruiters wish you knew (and some things they wish ...
-
Life at Adam, work life balance, working with Adam A Year of Adam
-
Client, Candidate, The Future of Work 2020, Podcast The Future of Work; supporting young people, employees an...
-
burnout, mental health, stress, employee wellbeing What is burnout, and how can you prevent it?
-
career development, A Day In The Life, developer, front-end developer A Day in the Life of a Front-End Developer
-
remote working, commute, wfh, fake commute I tried a fake commute for a week...
-
Advice for Job Seekers, jobhunting, LinkedIn, social media, #jobseeker Optimising your LinkedIn profile to help your job search
-
A Day in the Life of, recruitment, recruiter, A Day In The Life, career A Day in the Life of a Recruiter
-
working from home, remote working, WFH, managing distractions, work from home Managing Distractions Whilst Working From Home
-
recruitment, talent attraction Why did the candidate turn down the job?
-
HR, HR Director, Human Resources, career development, A day in the life A Day in the Life of a HR Director
-
Advice for Job Seekers, redundancy, jobhunting Five Things To Do If You Lose Your Job
-
#AdamAsks, Mark Boler, Podcast, The Mere, Business, Addiction #AdamAsks... Does Building an Aspirational Business Come ...
-
Candidates, advice, interviewing What they DON’T tell you about interviews
-
Martin Murphy, COVID-19, #AdamAsks #AdamAsks… How Do You Lead a Team Through an Unprecedente...
-
agency, Entrepreneur, #AdamAsks, kelly gilmour-grassam Adam Asks... Is Culture the Key to a Successful Niche Age...
-
wellbeing, Chris Hyland, employee wellbeing, the happiness index, #AdamAsks Adam Asks... What’s the benefit of letting your employees...
-
Whitepaper, The Future of Work 2020, Remote Working What will the future of work look like in 2020?
-
business advice, COVID-19, Coronavirus, Peter Bell “The next twelve months will be all about survival.” A Q&...
-
COVID-19, Whitepaper, The Future of Work 2020 The Future of Work 2020: Community, Collaboration, and Op...
-
COVID-19, Whitepaper, The Future of Work 2020, Technology The Future of Work 2020: Technology and Remote Managing P...
-
COVID-19, Whitepaper, Company Culture, The Future of Work 2020 The Future of Work 2020: Company Culture
-
COVID-19, employee wellbeing, Whitepaper, The Future of Work 2020 The Future of Work 2020: Employee Wellbeing
-
COVID-19, Coronavirus, The Future of Work 2020, Remote Working The Future of Work 2020: Physical Offices Vs. A Distribut...
-
health and wellbeing, COVID-19, return from furlough, health and safety The Future of Work 2020: Health, Safety, Security, and Fu...
-
the future of work 2020, Whitepaper, Company Culture The Future of Work 2020
-
company culture “Human beings are the most complex components in any busi...
-
HR, remote working, employee wellbeing Is Remote Working The Future? With Gemma Dale
-
wellbeing, mental health, COVID-19, Coronavirus, remote working The Future Is Ours To Shape
-
wellbeing, mental health, health and wellbeing, COVID-19, Coronavirus Mental Health and Wellbeing During a Pandemic
-
How to nail your next interview: 8 top tips
-
mental health, mental health crisis, COVID-19, Coronavirus, pandemic, isolation, self-care You Are Not Alone
-
successful onboarding, onboarding processes, COVID-19, Coronavirus, remote working, remote hiring, onboarding, interviewing Remote Interviewing and Recruiting
-
COVID-19, advice Practical advice during impractical times
-
COVID-19, working from home, remote working, WFH, company culture Keeping your company culture alive whilst working remotely
-
self help, COVID-19, Coronavirus, advice, covid19, resources, support, help Prepare Yourself - Everything is Changing
-
mental health, managing anxiety, COVID-19, health anxiety, Anxiety Health Anxiety during COVID-19
-
success story, growth, slow growth, amman ahmed, music for pets The Secret to Growing a Successful Startup Without Invest...
-
entrepreneur, advice for entrepreneurs, Vikas Shah, investor, angel investor, resilience What Does an Angel Investor Look For?
-
COVID-19, working from home, remote working, WFH When the working from home novelty wears off…
-
redundancy, COVID-19, Coronavirus, Being made redundant, jobhunting Dealing with redundancy during COVID-19
-
success story, entrepreneur, events How to Carve Your Own Path to Success
-
success story, entrepreneur, life advice, creatives, stress The Power of a Life-Altering Event
-
grief, life advice, perspective How Can You Transfer a Negative Experience into a Positiv...
-
employee engagement, attrition, budget, turnover Know Why Your Employees Are Leaving and Save Significant ...
-
Clients, HR Lessons for Scaleups on Balancing Finance
-
attrition, budget, cost of attrition, reducing costs The True Cost of Attrition
-
robert craven, digital agencies, agency #AdamHosts...How to grow your agency with Robert Craven
-
Client, Blogs, Case Studies, recruitment, marketing manager Hiring a Marketing Gem for Cutting Edge Services
-
HR, engagement, podcast, hr advice, hr director What does it take to become a HR Director at 30?
-
podcast, Steven Bartlett, Social Chain, marketing, digital marketing, success story, charity Life After Unparalleled Success
-
engagement, employee engagement, hr, hr tips Employee Engagement On a £0 Budget
-
engagement, podcast, hr, culture, retention, attracting talent 6 Lessons on Nailing Your Company Culture
-
imposter syndrome, wellbeing, self help, burnout, wellbeing tips, advice for avoiding burnout Everything You Need to Know About Imposter Syndrome
-
digital HR, digital transformation, people insight, connected employees, flexible working Digital HR - Efficient, Effective, Informed, Connected
-
culture, Martin Murphy, High growth, business advice, leadership, facilitation, teamwork, advice for leaders, mission power compass, transformational change The Mission Power Compass
-
podcast, culture, culture by design, robert craven, digital agencies, agencies, business transformation What Sets High-Performance Agencies Apart From the Rest?
-
podcast, success story, advice for self starters, high performing teams, raising funds, fintech, tech startup, secure funding, startup funding How to Build a Multimillion-Pound Tech Business
-
hr, hr tips, embellishing the truth, false promises, recruitment, honesty, successful onboarding, advice for recruiters, onboarding processes Why False Promises Are a False Economy and the Onboarding...
-
podcast, charity, inspiration, work life balance, mental health, mental health advice, strategies for coping with panic attacks, north west, managing anxiety, mental health advocacy, mental health crisis Are We Facing a Mental Health Crisis in the North West?
-
marketing, advice for leaders, technology, CMOs, Chief Marketing Officer, transformational marketing The Changing Nature of a CMO
-
podcast, entrepreneur, advice for entrepreneurs, advice for start ups, health and wellbeing, high growth, high performing businesses, productive teams, happy teams How Can Entrepreneurs Achieve Greatness?
-
podcast, wellbeing, tech startup, mental health, entrepreneur, advice for entrepreneurs, making good decisions, tech entrpreneur From Tech Agency Owner to Building a Life Saving App
-
podcast, leadership, advice for leaders, advice for entrepreneurs, John Shinnick, corporate leadership, mentoring, coaching, challenging negative beliefs, business growth What’s Holding You Back From Success? - Part Two
-
digital agencies, agency, derek bishop #AdamHosts...How to make your agency’s culture your compe...
-
podcast, leadership, advice for leaders, insight, John Shinnick, advice for business professionals, corporate leadership, communicating effectively, transformative leadership What’s Holding You Back From Success?
-
success story, financial stability, working with Adam, life at Adam, work anniversary 10 Year Retrospective - Lorna Meredith
-
podcast, wellbeing tips, mental health advice, mental health advocacy, cancer awareness, coping mechanisms, Racheal Bland Life After Losing Rachael
-
Client, Candidate, Digital & Tech, Marketing, Marketing & PR, HR, Advice for Hiring Managers Time for Change? Breaking the Misconceptions of Hiring a ...
-
Insights, Agency The Power of Networking
-
podcast, mental health advocacy, health and wellbeing, cancer awareness, Racheal Bland, working with cancer, Manchester Beats Cancer Making the Most of The Worst-Case Scenario
-
Client, HR, impact statements, advice for HR, HR tips What Is an Impact Statement and Why Do You Need One?
-
Blogs, success story, advice for entrepreneurs, Robert Ritchie, disruption Guest Blog - A tale of clear purpose, a bit of disruption...
-
Candidate, Case Studies, working with Adam The Next Step in Darren Ravenscroft’s Career
-
Life at Adam, Join Adam 10-Year Retrospective - Leon Milns
-
Life at Adam, Join Adam Achieve Your Personal Goals at Adam
-
Client, Candidate, HR, Agency How do Businesses Evolve Through Growth?
-
Client, Clients, HR, advice for HR Connecting HR and Employees From Cradle to Grave
-
Life at Adam, Join Adam When Adam Became Captain Manchester
-
Life at Adam, Join Adam 10 Year Retrospective - Leanne Scaletta
-
Guest Blog: What is workplace meritocracy? Is it a good ...
-
Guest Blog: Planning for recruitment to service growth
-
Life at Adam, About Adam Living Our Values - Personal Development
-
Life at Adam, 10 Year Retrospective 10 Year Retrospective - Peter Baker
-
Client, Candidate, Candidates, Leadership Lessons for Elite Teams
-
Client, Candidates, HR A Guide to Workplace Bullying
-
Clients, Life at Adam, Leadership, 10 Year Retrospective 10 Year Retrospective - Richard Gahagan
-
Client, Candidate, Case Studies, Marketing & PR, HR Cracking Tough Recruitment Challenges for Jayne Pugh
-
Clients, Life at Adam, Leadership, About Adam Solid Financial Foundations
-
Clients, Life at Adam, Leadership, About Adam Walking the Culture and Values Walk
-
Client, Candidate, Leadership, HR Guest Blog - HR in a Fast Track
-
Clients, HR The VUCA World: How It Impacts Leadership
-
Clients, HR Gender Pay Gap Update: One Year Later
-
Candidates, Advice for Job Seekers How to Improve Your Chances of Getting an Interview
-
Clients, Life at Adam, Leadership, About Adam Why Looking After Your People is Vital In Business
-
Case Studies, Clients, Marketing & PR Helping Bhavna Mistry Build Powerhouse Marketing Teams