Digital & Tech

​Digital Account Manager

As a digital account manager, you will usually work for an organisation or agency although you may also work as a freelance consultant.

It is your role to balance the commercial objectives of your employer with the customer service it offers its existing and new clients to establish positive working relationships that are mutually beneficial and profitable to both parties.

Typical Responsibilities for the Digital Account Manager

As a digital account manager, your responsibilities may vary widely depending on the industry, scale and needs of your employer or client, however most will expect you to fulfil the following:

Relationship Building

As the digital account manager, your key responsibility is customer care. You will be required to develop strong working relationships with a variety of existing and potential clients and ensure that through the provision of excellent service, client accounts and their revenue streams are secured and experience growth.

Much of your success will rely on the work of departmental personnel specialising in digital design and development. Although you will be in a managerial role, you will need to build relationships and collaborate on development plans and any related technical or creative processes with those individuals, and contribute to the creation of a positive and productive work environment.


Initiating and fostering strong client relationships requires excellent written and verbal communications and interpersonal skills.

You must be able to interpret the needs and preferences of your clients, help them understand their options, shape their digital plans, tackle difficult issues confidently, establish project budgets and set reasonable timescales and KPIs for achievement.

Putting those plans into action requires clear communication with specialists in digital development, design and marketing. You will need to co-ordinate their activities, allocate budgets and resources, ensure tasks are completed on schedule and provide feedback reports to your clients, departmental managers and business leaders on the progress of any projects.

Furthermore, you will need strong presentation skills and be able to contribute in client pitches, represent your organisation at industry events or conferences and write content for your company website.


As a departmental leader and client manager you will be expected to possess a sound working knowledge of all the tools, technologies and resources necessary for a range of digital projects, understand their applications and costs and act as a knowledge leader for personnel in your organisation.

You must be a motivational leader who can inspire creative, collaborative work and encourage practices that enable individuals to generate and share ideas, test new concepts and be efficient and productive.

You may be required to participate in recruitment activities and facilitate training which capitalises on and enhances the skills of personnel in your department.

Digital Account Manager Salary Range

Depending on the requirements of your employer, your experience and the region you work in, as a digital account manager you can expect to earn a salary of £25k to £35k+, and enjoy various benefits and bonus packages.

What skills do you need to be a Digital Account Manager?

  • Excellent verbal and written communication and interpersonal skills

  • Sound knowledge of digital tools, techniques and technologies

  • Relationship building

  • Project and budget management

  • KPI and ROI focus

  • Commercial insights

  • Report writing and presentation skills

  • Flexibility to travel or work outside of regular office hours

Qualifications for a Digital Account Manager Role:

Formal qualifications are not essential for this role but a degree or equivalent professional certifications in business management, digital media or communications are desirable.

Experience needed to be a Digital Account Manager:

You will need to demonstrate significant experience in a customer service, digital marketing or advertising agency environment and a proven track record of successful account, project and personnel management.

Career Progression:

As a digital account manager your skills are highly sought after and you could enjoy career progression into any of the following roles:

  • Head of Client Services

  • Client Acquisition Manager

  • Digital Account Director

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

Building Your Career in Manchester

Ian, Brown, Lead singer of the Stone Roses and Manchester Icon once said, “Manchester’s got everything except a beach.” That may be true, and although it does have a fair bit of drizzle, don’t let that put you off. Manchester is thriving and is a becoming a business powerhouse, which unsurprisingly is creating vast opportunities for those looking to develop their careers.

Working in Manchester

A hub for banking, insurance, fashion, property, construction, retail and hospitality, a thriving tech scene and some of the most creative and exciting agencies in the UK, means job opportunities are in abundance at all levels. Companies like Google, Amazon, Freshfields, LLP, and Microsoft have all opened offices in the city, in addition to the arrival of the BBC at Media City. This continual arrival of big businesses has brought a wealth of job opportunities, establishing it as an economic powerhouse. You can see the effect on the city’s skyline with more property being constructed than anywhere else in Europe.

Living in Manchester

From a lifestyle point of view, Manchester has a lot to offer. It’s big enough to provide amazing job opportunities and still small enough for you to feel part of the community. You can bump into someone you know when walking across the city. Manchester has a vibrant culture, an affordable living cost and a good dose of edginess along with an amazing bar scene, restaurants to die for and excellent shopping. If live music is your scene, you’ll find something exciting any night of the week. Prefer the countryside? You’re just a stone throw from some of the UK’s most beautiful locations including Derbyshire, the Lake District, the Yorkshire Dales and North Wales. All of which are within an hour or two’s drive meaning you’re spoilt for choice. Plus, it’s at least 30% cheaper than living in London with just as many opportunities on your doorstep.

Fancy a chat about opportunities in Manchester with one of our consultants? Chat to us by clicking the speech bubble icon in the bottom right corner of this page, email us at or call us on 0161 359 3789.

HR Recruitment Manchester
Marketing Recruitment Manchester

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