Senior Paid Media Executive

Location Manchester
Job Type Full time
Salary £30000 - £35000 per annum
Contact Leon Milns
Call Léon
Email email Léon
Reference BFST_1600443001
We are hiring for a Senior Paid Search Executive for our client, an online entertainment company based in Greater Manchester.
As Senior Paid Media Executive you will play an important role in the Customer Acquisition Team during a period of accelerated growth and where customer acquisition is a core business objective. You will be accountable for strategic management and budget ownership for Digital Marketing activity covering Paid Search, Paid Social and Display Media. Reporting to the Media Partnerships Manager, you will oversee the planning, creation, day-to-day running and analysis of media to ensure continuous optimisation and improvement.

The Senior Paid Media Executive is a highly analytical, results-driven marketer with a strong work-ethic and used to managing performance campaigns across several channels and platforms. The Senior Paid Media Executive is a motivated individual and can work under pressure to deliver against set-targets at the best possible ROAS. The role will embed into a culture where continuous improvement is initiated and embraced.

Key Responsibilities

*Accountable for budget control, planning and day-to-day management of Paid Search, Paid Social and Programmatic/Direct Buy Display Media
*Manage the daily optimisation of Paid Search, Paid Social and Display to drive effective new customer acquisition at an optimal CPA. Identifying high-value/high-converting keywords, audiences, creative placements, for the best possible ROAS
*Through platforms such as Facebook Ads Manager, Google and Bing Ads, monitor and test bidding strategies, identify high-value/high-converting keywords, audiences, creative placements, for the best possible ROAS
*Regularly review all ad campaign copy and text to ensure it delivers the maximum click-through-rate, quality/relevancy score, and ultimately ROI
*Work closely with Marketing Analytics Manager to create and upload re-targeting and prospecting audiences based on value segments
*Responsible for defining and regularly surfacing KPI reports for each Paid Media channel to the business, as well as the reporting of performance back to the Media Partnerships Manager on a weekly, monthly and quarterly basis
*Responsible for identifying promotional opportunities and liaising with Product, CRM and BI Management teams to configure, implement and measure promotional initiatives across your channels
*Responsible for ensuring optimal creative placements. Work closely with Design and Content teams to ensure that promotional campaign initiatives convert effectively in your channels
*Support safeguarding of the brand and ensuring that all promotional initiatives across your channels are compliant. This includes performing the necessary due diligence with any new media partner or channel to ensure adherence to industry advertising guidelines and ASA CAP codes, as well as managing the ongoing audit and QA of creatives, copy, media placements and promotions across live campaigns
*Lead relationships with key publishers, vendors, ad servers and platforms such as Facebook, Google, Flashtalking and The Trade Desk to ensure that the client are always involved with new initiatives, technologies or methods
*Work closely aligned to our Product UX team and implement strategies for A/B multivariate testing to continuously improve upon ROI and performance. Be familiar with tools such as Mixpanel, Google Analytics and Google Optimize to understand in detail the post-click user journey
*Work closely aligned to the Finance Team to produce regular cost-level reporting and ensuring that all promotional initiatives are within budget
*Work closely aligned to our Web Analytics Manager to advance our efforts in Multitouch Attribution. You will be required to better understand the conversion journey beyond just a last click and recommend, implement and report back on tactical initiatives fuelled by attributed data quickly and effectively

Skills and Experience:
*Experience working across Paid Media channels (Social and Search hands-on experience essential, Display experience not essential but beneficial)
*Experience in managing budgets and proven record of demonstrating ROAS
*Experience in creating and optimising Digital campaigns across Google, Microsoft, Facebook and Twitter advertising platforms
*Experience in both direct and programmatic media buying through platforms such as The Trade Desk
*Experience using 3rd party tracking tools such as Google Analytics, Mixpanel, with an ability to interpret and make data-driven decisions on an-going basis
*Experience working with ad serving technology such as Flashtalking or DoubleClick for advertisers
*Proficiency with Microsoft Suite with excellent Excel skills
*Understanding of digital advertising legislation and codes of practice such as CAP and ASA guidelines
*Ability to manage multiple projects and stakeholders at any one time, whilst working in a fast-pace environment
*A solid understanding of the principles of effective marketing campaigns and comfortable analysing campaign performance and briefing the wider business on their impact