Principal Brand Strategist

Location London
Job Type Full time
Salary £65000 - £85000 per annum
Contact Leon Milns
Call Léon
Email email Léon
Reference 12855_1610017767
Principal strategist - brand marketing, strategy and planning

Our client is a strategy and innovation partner for global brands that want to accelerate growth and progress with direction. Whether it be for consumers, clients, teams, businesses and ultimately the society and the planet, their mission is to create upsides that positively impact our world. (B-Corp pending!)

Despite being a boutique consultancy, they punch above their weight. We have found ourselves competing against (and winning from) different kinds of companies, from the big management consultancies and established design firms to other, likeminded consultancy outfits.

Our team comes from different backgrounds and cultures and because of this we are not bound by legacy thinking and frameworks. To make a meaningful difference, we design fresh and dynamic ways that deliver on the innovation and growth opportunities of today.

As a young, ambitious company, our long-term goal is to build a strong, consultancy brand that's known for re-imagining the consulting space for the modern age and solving complex problems for the world's A-list brands

About the work

No challenge we face is similar and in response our approach for each brief is tailor-made and flexible. While we don't have a set rule book, every project is built on a set of principles that guide how we assemble teams, how we work with each other, how we think and how we create.

We frequently work as an embedded partner and are proudly collaborative.We don't simply advise and leave. Most of our clients are legacy partners (we are proud of this!) who work with us on numerous long-term as well as every-day strategic and innovation challenges.

Our strategic services are built on deep consumer and cultural understanding and accelerate brand, marketing, and business design efforts. These are the 4 pillars of our offering:

Consumer & Culture Dynamics

-Consumer needs

-Culture mapping

-Market opportunity

Brand Building

-Values & position

-Expression & architecture

-Implementation & embedding

Marketing Innovation

-Channel ecosystem

-Comms & editorial

-Digital & data analytics

Business Design

-Growth models

-Team & org design

-Products, services, experiences

About the culture

We aim to be a home of liberated thinkers,and are a team of people who are able to span across disciplines, and have the ability to combine different viewpoints and pull on different capabilities. What brings us together are our values which we hold dear and precipitate throughout our work and interactions, team events and employee benefits program:

About the role

We are looking for an experienced principal (lead) strategist to join one of our biggest accounts for a major tech company at a global level. We love working with this client because it's all about helping communicate upsides that their technology has on society and the world.

This role sits on the crossroads of various marketing disciplines, from brand strategy, campaign planning, content and digital strategy and organisation design. We don't expect you to be a deep expert in each of these areas, but are looking for talent that can comfortably switch across some of these areas and thrive with a bit of ambiguity thrown in.

The role intersects with a number of other sub-teams working on the same client, and we put our best foot forward when we collaborate, share knowledge, insight and bring our strengths together as a wider team.

What you can bring to the party

In your role as a principal strategist, the aim is that you gradually evolve into the key contact and lead for some of our most important clients. This means that you'll be tasked on both running and overseeing existing projects as well as nurture new projects and business from these accounts.

Ultimately we need someone who gets how successful brands operate in today's technologically and social driven world. It doesn't mean you have to be a digital nerd but a very good grasp of how consumer behaviour is shifting will be critical. A fascination for business, technology and culture is a head start.

We need someone who is not a jargon monkey and who can articulate solutions in simple and precise ways. Who can write compelling arguments as well as present to a room full of executives.

You will need to bring a sound attitude to the team and be willing to truly get stuck into problems and navigate clever ways through them.

We tend to be drawn to people who aren't cookie cutter, who have an interesting edge about them. We like a little flavour and character in the team. We all learn from each other and would love to equally learn from you.

The formal bits


●At least 6-9 years experience in brand marketing, strategy and planning (or similar)

●Managing and motivating more junior members of a team

●Forging relationships with key clients

●Charting an approach to solving a problem or project and managing it to delivery

●Experience or strong interest in the tech sector (desired)


●Articulate storyteller (presenting arguments and strategies in engaging ways)

●Comfortable and natural presenter

●Deep understanding of how changes in culture, technology and commerce are impacting human behaviour

●Able to reframe problems revealing new ways to solve/approach them

●Able to synthesise data and articulate findings simply

●Able to articulate the business and organisational implications of proposed solutions

●Understand marketing and brand theory like the back of your hand


●Become a main liaison and go-to person on key accounts

●Lead a small team to deliver projects, keeping client director and founder informed

●Design, prepare and lead collaborative workshops

●Explore, conceive, develop and implement new solutions, both short-term and long-term

●Develop and finetune set of strategic tools in key areas

●Write reports and presentations

●Craft, hone and evaluate marketing briefs