Paid Search Manager

Location England
Job Type Full time
Salary £25000 - £30000 per annum
Contact Rochelle Vyas
Call Rochelle
Email email Rochelle
Reference #13065_1633426488
Ignite Growth is a digital marketing agency specializing in bringing high value patients to clients in the healthcare industry. They currently specialize in Facebook and Instagram PPC streams,

Steadily growing since their start in 2017, they now work with 100 clients in the UK. Their value first approach with clients has garnered a strong reputation within the industry and they are proud to be recognised as the no1 Facebook marketing agency for the dental industry.

What they are looking for:

They are looking for an experienced Paid Search Manager who knows the platform inside out to come and challenge what they currently do and expand their offering on the Google marketing platform.

The Paid Search Manager will be responsible for developing and executing the search, Adsense and display marketing strategy to acquire new customers and engage and retain existing customers for their clients. They will analyze the success of their online marketing campaigns, keyword strategies and web optimization to provide strategic direction and guide investments to both drive new and qualified traffic to their clients.

Responsibilities:

*Creating and implementing strategies for Adwords, Adsense and Display campaigns
*Campaign set up, implementation, optimisation and reporting across all active Google channels
*Delivering insight led reports to senior management to assist in evolving their marketing approach
*Delivering insight to their creative team to help inspire, improve and optimise their products/card content
*Writing ad copy and working with the relevant team for other creatives where required
*Define and maintain audience and data approaches, providing ongoing strategic recommendations and optimisation

Requirements:

*Proficiency in managing campaigns end to end, from strategy development to delivery and optimisation
*A highly analytical approach and very comfortable with data/data tools
*An ability to be data-driven whilst working in a creative and entrepreneurial environment
*An ability to write result orientated copy
*Landing page creation and optimisation is a plus (Unbounce)
*Fluency in English and strong communication skills