Paid Media Manager

Location Greater Manchester
Job Type Full time
Salary Up to £35000 per annum
Contact Leon Milns
Call Léon
Email email Léon
Reference S72_1596014137
As Paid Media Manager you'll play an important role in the Customer Acquisition Team during a period of accelerated growth for the brand website and where customer acquisition is a core business objective. You will be accountable for strategic management and budget ownership for Digital Marketing activity covering Paid Search, Paid Social and Display Media. Across these channels you will manage the planning, creation, day-to-day running and analysis of media to ensure continuous optimisation and improvement.

The Paid Media Manager will work in the Marketing Department and will report into the Acquisition Manager, based in the Greater Manchester area.

The Paid Media Manager is a highly analytical marketer who will integrate with and align to other marketing channel managers to ensure coordination of messaging across all social media channels both on and offline and will embed into a culture where continuous improvement is initiated and embraced.

Key Responsibilities

*Accountable for budget control, strategy, planning and day-to-day management of Paid Search, Paid Social and Programmatic/Direct Buy Display Media.
*Manage the daily optimisation of Paid Search, Paid Social and Display to drive effective new customer acquisition at an optimal CPA.
*Responsible for defining and regularly surfacing KPIs for each of your channels to the business, as well as the reporting of performance back to senior management on a weekly, monthly and quarterly basis.
*Responsible for identifying promotional opportunities and liaising with Product, CRM and BI Management teams to configure, implement and measure promotional initiatives across your channels.
*Accountable for ensuring optimal creative placements. Work closely with Design and Content teams to ensure that promotional campaign initiatives convert effectively in your channels.
*Responsible for safeguarding of the brand and ensuring that all promotional initiatives across your channels are compliant. This includes performing the necessary due diligence with any new media partner or channel to ensure adherence to industry advertising guidelines and ASA CAP codes, as well as managing the ongoing audit and QA of creatives, copy, media placements and promotions across live campaigns.
*You will quickly cultivate and lead relationships with key publishers, vendors, ad servers and platforms such as Facebook, Google, Flashtalking and The Trade Desk to ensure that we are always involved with new initiatives, technologies or methods.
*Work closely aligned to our Product UX team and implement strategies for A/B multivariate testing to continuously improve upon ROI and performance. Be familiar with tools such as Mixpanel, Google Analytics and Google Optimize to understand in detail the post-click user journey.
*Work closely aligned to the Finance Team to produce regular cost-level reporting and ensuring that all promotional initiatives are within budget.
*Work closely aligned to our Web Analytics Manager to advance our efforts in Multitouch Attribution. You'll be required to better understand the conversion journey beyond just a last click and recommend, implement and report back on tactical initiatives fuelled by attributed data quickly and effectively.

Specialist Skills and Experience Required

*At least 3 years' experience in a Digital Media role within an online B2C business. Substantial experience in both strategy and management of campaigns across Google, Microsoft, Facebook and Twitter advertising platforms
*Experience in both direct and programmatic media buying
*Proven analytics and data capability. Experience working with advanced analytics platforms such as Mixpanel or the Google suite
*Experience working with ad serving technology such as Flashtalking or DoubleClick for advertisers
*A strong understanding of Attribution and experience extracting actionable insights from multi-touch data-driven attribution tools such as Nielsen Visual IQ or Neustar Marketshare
*Excellent Excel capability and comfortable working with large data sets
*Strong working knowledge and understanding of digital advertising legislation and codes of practice in this sector
*Ability to manage multiple projects and stakeholders at any one time, working to strict deadlines in a high-pressure environment