Marketing Communications Manager

Posted 20 March 2024
Salary £36024 - £44263 per annum
Job type Full time
Discipline Marketing
Contact NameSusannah Tavartkiladze

Job description

Marketing Communications Manager

Location: Manchester city centre

Base Salary: £36,024 - £44,263 DOE

Full time: Permanent

Hybrid: 2 days on site, 3 days working from home

Sector: Education

We are on the lookout for an experienced Marketing Communications Manager who will be responsible for overseeing the marketing and communication efforts for the energy research division. Collaborating with a central coordinator and colleagues from other divisions, they will use campaign planning to target industry, policymakers, and academics. The goal is to enhance national and international recognition of our client's energy research expertise while supporting promotion of other research themes. Our client's energy research covers key areas such as energy production and security, ensuring efficient access amidst decarbonisation, decentralisation, and digitisation. Additionally, it addresses energy equity, engaging stakeholders to ensure universal access to energy and focuses on environmental sustainability, leading efforts to mitigate climate change impacts. The experience required includes tactics vs strategy and understanding the difference between the two, understanding of a complex organisation & the marketing comms principles.

The Role:

  • Lead the development and execution of the communication strategy for the energy beacon, targeting internal and external stakeholders.
  • Coordinate marketing and communication efforts across the energy research division, fostering relationships with marketing colleagues.
  • Serve as the primary contact for marketing and communication activities, establishing networks with internal and external stakeholders and acting as a liaison between broader communications teams.
  • Manage campaigns and collaborate on research communication priorities, reporting to the Faculty Research Communications Manager.
  • Identify objectives, stakeholders, and messages, optimising opportunities for promoting energy research.
  • Utilise horizon scanning to inform campaign and marketing initiatives, ensuring comprehensive planning, scheduling, and budget adherence, while evaluating results effectively.
  • Cultivate relationships with specialist media and news organisations interested in energy topics.
  • Collaborate with the client's communications and marketing teams to produce and manage promotional materials across various media channels, aligned with the client's goals and brand.
  • Establish clear, measurable objectives and KPIs, monitoring and measuring success accordingly.
  • Address issues and conflicts collaboratively, managing changes to campaign scope and devising contingency plans.
  • Provide clear and timely progress reports to internal stakeholders and represent the energy beacon at relevant meetings.
  • Fulfil responsibilities in an environmentally sustainable manner, promoting social responsibility where possible.
  • Undertake any other related activities as required by senior marketing and communications personnel.

Who are we looking for?

Essential Qualifications and Skills:

  • Significant experience in marketing communications in a large organisation. Education sector is preferable but not essential
  • Proficiency in designing and implementing communication strategies, including campaign planning on national and international scales.
  • Confident in influencing and building/maintaining relationships with senior stakeholders
  • Strong creative and critical thinking abilities, capable of generating and executing compelling campaigns.
  • Knowledge of campaign management tools and PR, advertising, print, digital, and social media.
  • Proactive engagement in foresight methodologies and stakeholder management.
  • Excellent interpersonal, persuasion, and communication skills.
  • Ability to manage dynamic workloads professionally and politically astutely.
  • Strong problem-solving abilities and project management skills.
  • Financial literacy and negotiation skills with external suppliers.
  • Proficiency in Microsoft Office.
  • Occasional travel and out-of-hours work may be necessary.

Desirable Qualifications and Skills:

  • Experience in managing email marketing campaigns and using CommuniGator.
  • Understanding of GDPR implications on campaign materials.
  • Knowledge of the national and international higher education landscape.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!