Marketing and Internal Comms Executive

Posted 30 December 2019
Salary £25000 - £30000 per annum
LocationWigan
Job type Full time
Discipline Marketing
ReferenceST188774_1577750410
Contact NameSusannah Tavartkiladze

Job description

Job Spec:

Job Title: Marketing and Internal Comms Executive
Business: B2B environment, construction
Location: Wigan
Base Salary: Up to £30k, depending upon experience. Bonus in addition.
Type of role: Permanent

Focus of the role:
Marketing and Internal Comms executive will have exposure to all aspects of marketing as well as managing an agency relationship. The responsibilities of the role include events management, social media and production of internal publications, maintaining of the website and assisting with media relations. You will be working closely with senior management.
Job Description includes but not limited to:
Marketing
*Create a marketing roadmap for the year, communications plan internally, working with stakeholders to identifying future opportunities for brand enhancement and sales growth.
*To deliver communications campaigns for all business areas in partnership with managers and ensure relevant coordination across the brands in line with the business plan.
*Management of a budget including seeking opportunities for increased external support with trade press, websites and social media.
*To work with colleagues to develop marketing collateral, can write content for copy and website.
*To act as the custodian for the Corporate Brand.
*Manage some internal processes, produce insight for the business on customer buying trends.
*To oversee, develop and manage the internal communications strategy to ensure consistency and flow to drive engagement and the employer brand in line with the values.

Comms
*To identify press opportunities both internally (programmes) and externally (policy & industry/sectoral)
*To develop corporate messages and disseminate proactively in the business.
*To own the content for the internal comms
*Works closely with internal stakeholders to develop the internal comms strategy.
*Manage an agency relationship to develop the message from the business and to manager any emergency plans.
Social Media
*To be responsible for all social media activity (Twitter, Facebook, LinkedIn, Instagram) and managing corporate social media accounts to work with Managers and partners to support campaigns and Initiatives.
*Seek opportunities to improve the use of social media and develop 'followers' Key Success Areas.
*Raise the profile of the brand at national and local levels including on social media, supporting the organisation's ambition to be the industry's trusted partner for lifting services.
*Proactive and co-ordinated press communications.
*Co-ordinated programme campaigns and social media activity.
*Manage the SEO and website optimisation including ongoing maintenance of the website.

Skills & Background:

Education/Knowledge/Experience
*Experience of marketing and the marketing mix within a fast-moving commercial environment.
*A marketing qualification would be an advantage.
*Excellent understanding of digital marketing including search engine optimisation.
*Experience of creating website content and refreshing as appropriate.
Attributes:
*Excellent verbal and written communication skills, with the ability to articulate messages clearly and concisely in an engaging style
*Excellent interpersonal skills, able to communicate clearly and concisely with a wide range of stakeholders across the business
*Aptitude for working with technical systems using logical, methodical, precise thinking
*Good time management skills and the ability to prioritise a multi-task workload and achieve deadlines
*Proven experience working in a team environment
*Able to develop skills of others in digital communications

If you think you can fulfil the role requirements and have what it takes to be part of a cutting-edge team, focused on delivering innovative solutions, then please apply through the link or you can contact Susannah at
Adam Recruitment on 0161 359 3789 or susannah@weareadam.com
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