Head of Marketing for Telecommunications Business

Location Chester, Cheshire
Job Type Full time
Salary £45000 - £50000 per annum
Contact Susannah Tavartkiladze
Call Susannah
Email email Susannah
Reference 11994_1560506864

Job Title: Head of Marketing
Reports to: MD
Business: Telecommunications
Location: Chester
Base Salary Range: £45k-£50k
Hours: Monday to Friday 08.30 to 17:00

Focus of the Role: A really good opportunity for an experienced Marketing Professional with expertise in digital and traditional channels to support the business in customer acquisition and retention targets. Proven experience in effective and efficient lead generation and conversion is critical to the role. A professional who is audience and ROI focused will thrive in this role.

Job Description includes but not limited to:

*Planning and execution of an annual marketing plan
*Creating and maintaining growth marketing dashboards for KPIS and ROI
*Executing a mix of Local/Geo/Vertical targeted campaigns as well as increasing brand awareness
*Ensuring brand consistency in content and campaigns
*Creation and drive of acquisitions plans (including events) to attract and engage prospects, increasing & optimising sales funnels to aid conversion
*Devising an engaging content strategy across all platforms (digital, email social, offline) ensuring brand messages are on point
*Budget management
*Management of paid media channels
*Delivering integrated end to end campaign marketing
*New ideas creator & developer.
Experience & Skillset:
Solid experience in full mix marketing
Data driven in depth knowledge of analytics tools
Proven experience in people management
Strong lead generation and conversion experience
CIM, and/or Degree level education or equivalent
Ideally previous experience in Telecommunications, Technology, IT services or IT Software sectors