Job Title: Digital Marketing Executive Company: Large Property Business Location: Manchester city centre Focus of the role: Driving the business digital agenda and contribute to the strategy and direction of the 60+ websites within the portfolio Hybrid role: The role is office based with flexible working available and also WFH as and when required but not as a condition of the role. Base Salary: £25k-£30k DOE
This role is perfect for someone who has already had a role in digital marketing and looking to develop their career further with their next move.
Responsibilities include but not limited to: *Manage/write content, landing pages & campaigns *Conducting A/B tests to improve the sites conversion rate *Improve SEO performance of the sites by using knowledge of Technical, On-page & off page SEO *Advise other team members on SEO best practices *Support the Digital Marketing Manager with tracking, analysis and reports on web performance KPIs *Plan, build and optimise new web pages within CMS *Manage website change requests *Contribute ideas for functionality that will improve our websites. Social *Support the wider marketing team with social campaigns and content requirements *Take ownership of reporting and measurement of the social platforms *Ensure the business is utilising its product inventory as content for social and web. *Support the team using the social media management tool. Online advertising *Review and test different creatives to improve engagement and CTRs *Support Paid Media Manager in creating new ad campaigns and messaging *Work with marketing teams to offer advice on campaign support through online advertising *Alongside the Paid Media Manager, review spend, performance and make necessary recommendations. Skills and attributes required: Experience in building landing pages CMS Managing Content CMS SEO experience or an interest in SEO Experience AB Testing - google optimisation
