Digital Marketing Executive

Location Manchester, Manchester, England
Job Type Full time
Salary £25000.00 - £30000.00 per annum
Contact Susannah Tavartkiladze
Call Susannah
Email email Susannah
Reference BBBH13103_1631026228
Job Title: Digital Marketing Executive
Company: Large Property Business
Location: Manchester city centre
Focus of the role: Driving the business digital agenda and contribute to the strategy and direction of the 60+ websites within the portfolio
Hybrid role: The role is office based with flexible working available and also WFH as and when required but not as a condition of the role.
Base Salary: £25k-£30k DOE

This role is perfect for someone who has already had a role in digital marketing and looking to develop their career further with their next move.

Responsibilities include but not limited to:
*Manage/write content, landing pages & campaigns
*Conducting A/B tests to improve the sites conversion rate
*Improve SEO performance of the sites by using knowledge of Technical, On-page & off page SEO
*Advise other team members on SEO best practices
*Support the Digital Marketing Manager with tracking, analysis and reports on web performance KPIs
*Plan, build and optimise new web pages within CMS
*Manage website change requests
*Contribute ideas for functionality that will improve our websites.
*Support the wider marketing team with social campaigns and content requirements
*Take ownership of reporting and measurement of the social platforms
*Ensure the business is utilising its product inventory as content for social and web.
*Support the team using the social media management tool.
Online advertising
*Review and test different creatives to improve engagement and CTRs
*Support Paid Media Manager in creating new ad campaigns and messaging
*Work with marketing teams to offer advice on campaign support through online advertising
*Alongside the Paid Media Manager, review spend, performance and make necessary recommendations.
Skills and attributes required:
Experience in building landing pages CMS
Managing Content CMS
SEO experience or an interest in SEO
Experience AB Testing - google optimisation