Digital & Tech

SEO Manager

SEO Manager in Manchester or London | About the Role

As a SEO manager you could work for an organisation, agency or as a freelance consultant in almost any industry.

It is your role to lead a team of SEO executives and manage the review, development and implementation of robust SEO strategies which complement the marketing activities of your organisation and achieve the commercial business objectives of your employer or client.

Typical Responsibilities for the SEO Manager role

As the SEO manager, your responsibilities will vary depending on the requirements and scale of your employer or client, however you will generally be expected to fulfil the following duties:


This is a management role and as such, you will need to be an effective leader and decision maker who can inspire a team of personnel to develop creative, technical SEO services that deliver results.

You will need to be a skilled communicator who can listen to the needs of clients as well as personnel from various organisational departments or external agencies and develop challenging yet deliverable SEO campaigns which support their business goals and capabilities.

You will need to identify and recruit talented SEO executives, delegate tasks and oversee the day-to-day handling of any SEO campaigns to ensure performance targets are met or exceeded within planned budgets and timescales.

You may also be required to represent your employer or client at business pitches or conferences and write original, engaging SEO content which demonstrates that as an individual and an organisation, you are an industry leader.


You will need to assess the performance of any existing SEO strategies across a variety of channels, possibly on a number of campaigns at any one time, and develop plans to enhance the SERPs and web traffic they generate.

You must conduct extensive market and keyword research, gain competitor insights, identify commercial opportunities and consistently maintain your knowledge of social media and consumer trends to ensure that your departmental SEO plans and practices capitalise on them.

Project Management

You must use the findings of your analysis to establish SEO performance targets, develop a strategy and oversee its implementation by providing SEO personnel with clear, planned directives that support organisational and industry best practice guidelines.

Salary Range

Depending on your experience, level of responsibility and the location you work it, you can expect to earn £24k to £48k+ as a SEO manager, plus receive generous benefits and bonus packages.

Skills & Qualifications

  • Excellent technical SEO knowledge and expertise

  • Excellent leadership skills

  • Excellent written and verbal communications

  • Sound commercial knowledge

  • A skilled and motivational trainer

  • Time and budget management

  • Creative and analytical thinking

  • Attention to detail

  • Report writing

  • Problem solving

  • Flexibility to travel or work outside of regular office hours


Formal qualifications are not required for this role but a degree or equivalent professional certifications in marketing or business management may be advantageous.

Experience & Career Progression

You must be able to demonstrate considerable experience in an SEO environment and show a successful track record of personnel and SEO campaign management.

Career Progression

As a SEO manger, your career could progress naturally into one of the following roles:

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

​Merseyside is a county in the North West of England. It is comprised of Knowsley, St Helens, Sefton, Wirral and Liverpool. Merseyside is so named after the river Mersey, which runs through the county. Merseyside boasts excellent transport links across the North and beyond, with regular train travel to London and an international airport. Merseyside also boasts one of the largest collections of listed buildings in the world, with the Docks and historic Waterfront in Liverpool, and the model town of Port Sunlight on the Wirral.

It’s a relatively new county, having only come into existence in 1974.It was previously part of Lancashire and Cheshire, two pre-existing neighbouring counties. Liverpool is the major city within Merseyside; known as a vibrant cultural centre in the UK. Home to many art galleries and museums, Aintree racecourse, two rival football teams and of course, The Beatles. Liverpool is renowned to be a city with a thriving creative and sporting culture that is as diverse as it is passionate.

Outside the city and across the river lies the Wirral Peninsula – an area filled with typically British seaside towns and promenades thanks to being almost entirely surrounded by water. Merseyside is also blessed with beaches to the north, encapsulating both Crosby and Formby. Formby is famed for it’s squirrel reserve, and for *that* beach scene in Peaky Blinders. In fact, much of Peaky Blinders has been filmed in various locations across Merseyside. In recent years it has become a popular film location, particularly in period dramas, and as an alternative to London. The famous Liver building and St George's Hall have been used as sets to represent Gotham in the latest Batman film.

HR Recruitment Manchester
Marketing Recruitment Manchester

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