Marketing Analyst

The responsibilities in marketing analyst jobs vary depending on the needs of an employer or client, however they generally fall into four main categories:

Research

Your research will be used to inform the business decisions your employer or client takes. Providing them with sound, reliable information requires a comprehensive research strategy that ensures timely and thorough market research is carried out.

This might include preparing surveys, conducting interviews and sourcing historical and current market statistics, as well as conducting assessments of any competitors and influential consumer trends, to develop a comprehensive insight into the opportunities and challenges within a given market.

Collaboration

Your research into a market and the opportunities or challenges it presents will be informed by your independent research as well as the input of internal or external parties, either because they will influence your findings and subsequent recommendations, or be affected by them.

Often, that includes personnel in marketing, finance, production and distribution and you will need to be able to communicate effectively in person or in writing, with them.

Analysis

You must be able to interpret and analyse large volumes of information from various sources which must be assessed, in accordance with your considerations of competitor behaviour and any fluctuating economic and consumer trends, to identify business opportunities, calculate risks, accurately forecast ROI and make recommendations about the steps, costs and time needed to achieve them.

Reporting

Your findings and any recommendations you make will need to be presented, often in person and in print in concise, clear and visually engaging ways.

Salary Range

Depending on the work location, your experience and levels of responsibility, the average salary for marketing analyst jobs ranges from £18k to £38k+, but may also include the potential to earn performance related bonuses.

Skills & Qualifications

When recruiting for these roles, employers are typically looking for very specific skills. When you’re applying for marketing analyst jobs, you should prioritise these on your CV:

Excellent organisation and time management
Objective, logical and methodical approach to capturing data
Critical and detailed attention to the analysis of data
Interpretation of data from a variety of sources
Excellent interpersonal skills
Creative thinking
Problem solving
Report writing
Strong IT skills are essential for managing, analysing and maintaining the integrity of data, particularly in programmes such as Excel, Access, SQL, SAP and Qlickview
Excellent presentation skills
Flexibility to travel for work

Qualifications

There are no formal qualifications required for this role so a potential employer will be looking for experience or the relevant skills that can easily be transferred from another profession.

Experience & Career Progression

If you’re a business, marketing, mathematics, economics, sociology or IT graduate then your academic research, analysis and reporting skills are ideal for many entry-level marketing analyst jobs.

If you’re planning on moving into marketing analytics from a similar profession then being able to demonstrate experience in project management, research and data analysis as well as problem solving, communication and reporting skills will appeal to a potential employer.

Career Progression

As a marketing analyst your skills are highly desirable and make an excellent foundation for career progression into the following occupations:

Account Director
Marketing Manager
Business Development Manager
International Marketing Manager

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

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Building your career in Covent Garden

Nestled in the heart of the West End, Covent Garden is London’s Mecca for shopaholics. Here you will find the renowned Greco-Roman style marketplace packed with stylish boutiques, restaurants and bars. Outside, the cobbled streets are filled with street performers offering hours of entertainment for the multitudes of daily tourists.

In terms of living in the area, Covent Garden is convenience personified with excellent transport connections for commuting. And there are a few quiet spots to escape the crowds, from serene parks to residential areas featuring luxurious apartments for high-flying business professionals.

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