Marketing&PR

Marketing & PR

​Campaign Managers typically work with external agencies to plan and deliver marketing campaigns. They are also responsible for measuring and reporting on their success. Usually, this role sits as part of an in-house marketing team. They are considered ‘full-mix’ marketers, covering a broad range of campaign formats such as digital, direct mail, TV, print, exhibitions and even telemarketing.

Campaign Manager Responsibilities:

·       Come up with B2B and/or B2C campaigns to acquire new customers

·       Deliver campaigns to retain existing customers

·       Manage the implementation of all campaigns, including tracking & measuring their effectiveness

·       Work with internal teams and external agencies to ensure effective running of campaigns

·       Manage a marketing budget

·       Ensure the brand identity is consistently conveyed across all channels

·       Collect and analyse data to inform future campaigns

·       Keep on top of latest trends in marketing to identify new opportunities

Campaign Manager skills and qualifications:

·       Team work and people management skills.

·       Project management experience. Qualification in Agile is highly desirable.

·       Strong numerical skills.

·       Relevant degree such as Advertising and Marketing.

·       A Chartered Institute of Marketing qualification can help make you stand out.

·       Some employers will consider candidates who have learned the role on the job in a junior position who do not have a marketing qualification.

·       2 – 5 years’ experience in a relevant role is usually required for a Campaign Management position.

Campaign Manager career progression:

The most common next step for a Campaign Manager is to a Head of Marketing or Marketing Director role. Following from here could be a move to VP of Marketing in a larger business, or Chief Marketing Officer.

Campaign Manager Salary:

The average UK salary for a Campaign Manager is £30,172 per year. For a junior role, you can expect a starting salary of £20,000.More experienced marketers can demand salaries around £40-45,000 per year. This role often has a performance-related bonus as part of the package, meaning you could take home anywhere from a few hundred pounds to £4,000 on top of your basic.

Building Your Career in Manchester

Ian, Brown, Lead singer of the Stone Roses and Manchester Icon once said, “Manchester’s got everything except a beach.” That may be true, and although it does have a fair bit of drizzle, don’t let that put you off. Manchester is thriving and is a becoming a business powerhouse, which unsurprisingly is creating vast opportunities for those looking to develop their careers.

Working in Manchester

A hub for banking, insurance, fashion, property, construction, retail and hospitality, a thriving tech scene and some of the most creative and exciting agencies in the UK, means job opportunities are in abundance at all levels. Companies like Google, Amazon, Freshfields, LLP, and Microsoft have all opened offices in the city, in addition to the arrival of the BBC at Media City. This continual arrival of big businesses has brought a wealth of job opportunities, establishing it as an economic powerhouse. You can see the effect on the city’s skyline with more property being constructed than anywhere else in Europe.

Living in Manchester

From a lifestyle point of view, Manchester has a lot to offer. It’s big enough to provide amazing job opportunities and still small enough for you to feel part of the community. You can bump into someone you know when walking across the city. Manchester has a vibrant culture, an affordable living cost and a good dose of edginess along with an amazing bar scene, restaurants to die for and excellent shopping. If live music is your scene, you’ll find something exciting any night of the week. Prefer the countryside? You’re just a stone throw from some of the UK’s most beautiful locations including Derbyshire, the Lake District, the Yorkshire Dales and North Wales. All of which are within an hour or two’s drive meaning you’re spoilt for choice. Plus, it’s at least 30% cheaper than living in London with just as many opportunities on your doorstep.

Fancy a chat about opportunities in Manchester with one of our consultants? Chat to us by clicking the speech bubble icon in the bottom right corner of this page, email us at hello@weareadam.com or call us on 0161 359 3789.

HR Recruitment Manchester
Marketing Recruitment Manchester

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