Brand Managers, also known as Marketing Managers, responsible for the perceptions your customer has of your brand. Their aim is to create an instantly recognisable product or service that is regarded positively in the marketplace.
Work closely with external agencies to deliver marketing campaigns
Develop custom brand management plans for products/services
Report on brand exposure to management
Perform market research studies to gather brand data
Recruit and manage a team of assistants to execute campaign work
Scrutinise existing campaigns and develop solutions
Manage a marketing budget
A confident communicator at all levels of seniority
Degree-level written proficiency
Excellent problem-solving ability
Rapid learner who is able to react quickly to business needs
Exceptional analytical skills
Fluent with the entire marketing mix
Superb time management and multitasking skills
Strong attention to detail and organisational capability
Knowledge of the design process
Brand Managers typically have a degree in Marketing, Advertising or similar. It is possible to gain equivalent industry experience by starting as a Marketing Assistant and learning on the job. You would usually need 5+ years industry experience for a Brand Manager position.
The average salary in the UK for a Brand Manager is £25,000 - £51,000 p.a. These roles often have a bonus or commission scheme in addition to a base salary.
Often the role of Brand Manager leads to a Head of Marketing or Marketing Director role in the future.
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