Senior Paid Media Executive

Posted 24 May 2024
Salary £35000 - £40000 per annum
Job type Full time
Discipline Marketing
Contact NameSusannah Tavartkiladze

Job description

Senior Paid Media Executive

Location: Bolton

Base Salary up to: £40k

Full time: Permanent

Hybrid: 2 days a week onsite and the rest of the time working from home

Focus of the role: This is a standalone role - as the only person in the business with Paid Media experience you will be the go to in-house expert for all things paid media.

We are looking for a Senior Paid Media Executive who will be an integral part to our client's Customer Acquisition Team during a phase of expansion in their B2C enterprise, where acquiring customers is paramount. Your responsibilities will include strategically overseeing and owning a significant budget for your Digital Marketing efforts, encompassing Paid Search, Paid Social, and Display Media. You'll report directly to the Customer Acquisition Manager, guiding the planning, execution, and analysis of paid media campaigns to drive ongoing refinement and enhancement.

The Role:

  • Oversee the development and daily optimisation of Paid Search, Paid Social, and Display campaigns to drive efficient new customer acquisition while maintaining an optimal Cost Per Acquisition.
  • Identify high-value keywords, target audiences, and creative placements to maximize Return on Ad Spend and minimise CPA.
  • Regularly assess ad campaign copy and messaging to maximise click-through rates, quality scores, and return on investment.
  • Collaborate with the Business Intelligence team to generate and implement retargeting and prospecting audiences based on segmentation.
  • Produce and distribute comprehensive Key Performance Indicator reports for each Paid Media channel to provide insights to stakeholders, reporting to the Customer Acquisition Manager on a weekly, monthly, and quarterly basis.
  • Identify promotional opportunities, coordinating with Promotions, CRM, and BI teams to design, execute, and evaluate promotional initiatives across channels.
  • Coordinate with design and content teams to ensure promotional campaigns effectively drive conversions across channels.
  • Uphold the integrity of the client's brand by ensuring all promotional activities across channels comply with industry standards and regulations, conducting due diligence with new media partners or channels.
  • Ensure compliance with industry advertising guidelines and ASA CAP codes, conducting ongoing audits and quality assurance of creatives, copy, media placements, and promotions across active campaigns.
  • Cultivate relationships with key publishers, vendors, ad servers, and platforms (e.g., Meta, Google, Flashtalking) to stay abreast of new initiatives, technologies, or methods.
  • Collaborate closely with the User Experience team to implement A/B and multivariate testing strategies aimed at continually improving ROI and performance.
  • Align closely with the Finance Team to produce regular cost-level reporting and ensure all promotional initiatives remain within budgetary constraints.

Who are we looking for?

  • Proficiency in managing Paid Search/PPC campaigns, and a good understanding of broader Paid Social. Paid Display experience an advantage from either clients side or agency.
  • Sound knowledge of effective marketing campaign principles, coupled with the ability to analyse campaign performance and communicate their impact across the organisation.
  • Track record of successfully managing budgets and delivering positive Return on Ad Spend.
  • Demonstrated expertise in overseeing digital campaigns across various Paid Search platforms (e.g., Google, Microsoft Ads) and proficiency in crafting and optimising campaigns on Meta and Twitter advertising platforms.
  • Experience in both direct and programmatic media buying through diverse platforms.
  • Proficiency in utilising third-party tracking tools like Google Analytics to interpret data and make informed, data-driven decisions.
  • Familiarity with ad serving technologies, such as Flashtalking.
  • Understanding of attribution models and the capability to derive actionable insights from multi-touch data-driven attribution tools.
  • Knowledge of digital advertising regulations and adherence to industry codes of practice, including CAP and ASA guidelines.
  • Ability to manage multiple projects and stakeholders concurrently in a fast-paced environment.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!