Marketing Executive

Location North West England, England
Job Type Full time
Salary Negotiable
Contact Luke Sandilands
Call
Email email
Reference 11947_1559032038
You will be responsible for managing all marketing communication activity:

* Plan, implement and evaluate digital and offline marketing activity to raise awareness and drive sales leads
** Liaise with the media and write PR content to also be used in campaigns
** Promoting and improving the company's digital presence through social media, website development, PPC campaigns and online activity.
** Coordinating, assembling and authoring content and copy required for all internal and external promotional communications, digital or otherwise, e.g. newsletters, blogs, press releases etc.
** Coordinate, manage and execute all committed exhibitions, ensuring the relevant resources attend and make all necessary logistical arrangements.
** Manage the company's SEO strategy with agency support
** Gather, analyse and report meaningful campaign performance metrics
* Perform ad hoc market research as required in support of marketing initiative.

ESSENTIAL
** Educated to degree level in a marketing or business-related subject
** Minimum 2 years in a similar marketing role
** Well organised and self-motivated
** Excellent command of written English with copy accuracy
** Ability to work effectively under pressure and to tight deadlines
** Understanding of SEO
** Experience creating and managing marketing activity across multiple channels, e.g. social media, email, press advertising, post, PPC etc.
** Excellent IT skills with the ability to properly run and manage digital marketing activity
** Experience dealing with suppliers and managing budgets
** Hands on experience delivering events and other marketing activities

DESIRABLE
** CIM qualified
** Experience in a B2B technology organisation
** Experience using Salesforce and HubSpot
** Experience in using Google AdWords and other PPC tools