Lead Strategist - Insights / Analytics

Location London
Job Type Full time
Salary £60000 - £80000 per annum
Contact Leon Milns
Call Léon
Email email Léon
Reference 12892_1614939824
Lead strategist - insight, data and analytics

We are a strategy and innovation partner for global brands that want to accelerate growth and progress with direction. Whether it be for consumers, clients, teams, businesses and ultimately the society and the planet, our mission is to create upsides that positively impact our world. (B-Corp pending!)

Despite being a boutique consultancy, we punch above our weight. We have found ourselves competing against (and winning from) different kinds of companies, from the big management consultancies and established design firms to other, likeminded consultancy outfits.

Our team comes from different backgrounds and cultures and because of this we are not bound by legacy thinking and frameworks. To make a meaningful difference, we design fresh and dynamic ways that deliver on the innovation and growth opportunities of today.

As a young, ambitious company, our long-term goal is to build a strong, consultancy brand that's known for re-imagining the consulting space for the modern age and solving complex problems for the world's A-list brands.

About the work

No challenge we face is similar and in response our approach for each brief is tailor-made and flexible. While we don't have a set rule book, every project is built on a set of principles that guide how we assemble teams, how we work with each other, how we think and how we create.

We frequently work as an embedded partner and are proudly collaborative.We don't simply advise and leave. Most of our clients are legacy partners (we are proud of this!) who work with us on numerous long-term as well as every-day strategic and innovation challenges.

Our strategic services are built on deep consumer and cultural understanding and accelerate brand, marketing, and business design efforts. These are the 4 pillars of our offering:

Consumer & Culture Dynamics

-Consumer needs

-Culture mapping

-Market opportunity

Brand Building

-Values & position

-Expression & architecture

-Implementation & embedding

Marketing Innovation

-Channel ecosystem

-Comms & editorial

-Digital & data analytics

Business Design

-Growth models

-Team & org design

-Products, services, experiences

About the culture

We aim to be a home of liberated thinkers,and are a team of people who are able to span across disciplines, and have the ability to combine different viewpoints and pull on different capabilities. What brings us together are our values which we hold dear and precipitate throughout our work and interactions, team events and employee benefits program:

About the role

We are looking for an experienced lead strategist with a love of data to work across a variety of clients and projects.

This role sits on the crossroads of various disciplines, from marketing innovation, to consumer and cultural insight, to content and digital strategy. We don't expect you to be a deep expert in each of these areas, but are looking for talent that can comfortably switch across some of these areas and thrive working with both qual and quantitative data

The majority of your time will be spent being a hands on leader of key insight and analytics projects. You'll help the Strategy Director manage a small cross disciplinary team to analyse campaigns, website and brand tracking data to derive insights and recommendations for one of our biggest clients - a global, leading tech brand. This is a growing account and we're looking for someone who can see and act upon opportunities to develop our analytics offering.

The role intersects with a number of other sub-teams working on the same client, and we put our best foot forward when we collaborate, share knowledge, insight and bring our strengths together as a wider team.

What you can bring to the party

Ultimately we need someone who gets how brands are successful in today's technologically and social driven world. It doesn't mean you have to be a digital nerd but having a good grasp of how cultural research, analytics and data can shed light on consumer behavior and marketing performance will be critical.

You'll be someone who's interested to dig deep into data to uncover the why and can tie multiple (both quant and qual) data points together to form original insights. A fascination for business, technology and culture is also a super head start.

We need someone who is not a jargon monkey and who can articulate observations and data in simple and precise ways.

You will need to bring a sound attitude to the team and be willing to truly get stuck into problems and navigate clever ways through them.

We tend to be drawn to people who aren't cookie cutter, who have an interesting edge about them. We like a little flavour and character in the team. We all learn from each other and would love to equally learn from you.


●Ideally you have 6+ years experience working with insight and analytics (or have had role that overlaps with these areas)

●Managing and motivating more junior members of a team

●Forging relationships with key clients

●Charting an approach to solving a problem or project and managing it to delivery

●Experience analysing GA, social, paid media data, brand tracking (highly desired)

●Experience or strong interest in the tech sector (desired)


●Craft compelling and articulate stories with data (presenting arguments and stories in less formal ways)

●Have an eye for detail, and a mind for numbers

●Comfortable and natural presenter

●Triangulate data points whether it be cultural research, brand tracking or web data, to build a deep understanding of user behaviour, always drilling down into the 'why'

●Able to reframe problems revealing new ways to solve/approach them

●Provide insights and intelligence that help our clients make well-informed decisions with confidence


●Become a main liaison and go-to person on key accounts

●Lead a small team to deliver projects, keeping client director and founder informed

●Design, prepare and lead collaborative workshops

●Explore, conceive, develop and implement new solutions, both short-term and long-term

●Work with our Analytics Director to maintain and develop the ways we manage, store and analyse data

●Write compelling reports and presentations