Digital Marketing Executive/Manager - Professional Services - Tameside My client is a multi award-winning professional services firm. They have a reputation for exceptional client service are forecasting revenue growth of 25% over the next 3 years.In support of this growth they are looking to recruit an exceptional Digital Marketing Executive or Manager to work with the leadership team to understand the key business objectives and strategy. In this newly created position you will define, develop and implement a digital strategy in line with these objectives, to encompass SEO, SEM, Social Media strategy, Email marketing and campaigns.
Key Responsibilities: *Redevelop and maintain the website in partnership with external design agencies *Develop and maintain search marketing campaigns through PPC and other on-line tools *Develop an ongoing content strategy to support business areas *Produce targeted email campaigns to segmented clients *Advise the leadership team on all areas of digital marketing *Devise and produce relevant video content for the website, social media
The successful candidate: *Track record of successful digital marketing outcomes within a business services environment *Good understanding of best practice in email marketing *Used to working with website content management systems and publishing content *Good understanding of best practice in onsite SEO and PPC *Experience of managing social media, especially LinkedIn, Twitter, Facebook *Track record of measuring performance of digital and email marketing campaigns *Ability to write succinct, engaging copy for websites and emails Desirable Marketing degree or qualification such as CIM Understanding of professional services beneficial but not essential
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