Digital Marketing Manager

Location Manchester, Greater Manchester
Job Type Full time
Salary £33000 - £42000 per annum + benefits
Contact Susannah Tavartkiladze
Call Susannah
Email email Susannah
Reference 12127_1566487844
Job Spec:

Job Title: Digital Marketing Manager
Business: Property Services, multiple brands & territories across the UK
Location: Manchester
Base Salary: £35k - £42k base salary depending upon experience
Benefits: Pension, Healthcare, 25 days holidays

Focus of the role: To take ownership of the digital marketing strategy and potentially a genuine opportunity for the right person to move up to Head of Marketing role 12-18 months after joining the business.
Full Mix digital focus. The two main priorities which are prerequisites of the role are web optimisation (content & customer journeys) and social media development.
Previous management of affiliate advertising an advantage.

Job Description includes but not limited to:

*Owning & executing a digital marketing strategy to achieve lead generation & brand management focus
*Own & manage all websites, improving customer journey, content, traffic channels & other partner relationships
*Creating innovative & co-ordinated campaigns data strategies to increase new customers and maximise existing relationships through cross selling in conjunction with participation with the marketing team
*Ability in terms of ROI improvement measurement & reporting. Keeping abreast of and using new technologies to give the organisation a competitive advantage.
*Outline a digital marketing strategy for all organic & paid digital marketing activity including SEO/SEM, programmatic and social
*Performance campaign planning to maximise web performance & ROI.
*Working with the marketing team to ensure all marketing campaigns have strong online support
* Manage relationships with portal partners & an agency relationship
*Create & deliver first rate digital marketing plans to increase conversion rate & a social media programme
*Ensure user journeys are optimised and aligned with UX testing and digital content guidelines.
Skills & Backgrounds:
Flexibility with regards to some travel around the UK - essential (2 times per month on average)
Experience working with Affiliate Marketing (rather than advertising partners) - advantage
Proven track record building successful digital marketing teams-essential
Keeps uptodate with technology trends - essential
Proven ability managing website/websites for ideally a large corporate organisation -essential
Lead Generation experience - essential
Proven experience of SEO, PPC, Content Management - advantage