Digital Marketing Manager Altrincham Full time Up to £40k DoE We're helping the award-winning team at a dynamic agency find an experienced digital Lead to join their growing digital marketing arm. The focus of this role is link building, onpage, offpage, SEO strategy, feature snippets and mark up. Three Junior direct reports, office based for the first 2 months then WFH options up to 30% of the week in line with business needs. The Role: In this role, you'll take responsibility for devising and implementing digital strategies designed to drive business and develop organic exposure for new and existing clients. You'll be responsible for the planning and delivery of digital marketing campaigns for new and existing clients. Responsibilities: * Meeting and liaising with clients to discuss and identify their requirements * Delivering the marketing strategy for new and existing clients * Take lead of relationship building with new Marketing clients * Competitor Research * Responsible for ensuring each SEO campaign is undertaken within a search-friendly technical environment * Optimisation of campaigns to achieve maximum success in terms of ROI and longevity in rankings, * Providing technical analysis and assisting the sales team in new business pitches, campaign analysis * Writing technical SEO reports for clients and providing clear recommendations on SEO best practice * Working alongside agency colleagues to suggest campaign plans that meet the client's brief and budget Supporting client meetings * Content creation / copy checking / proof reading * Regularly monitor and report on the success of campaigns * Work closely with and have a good understanding of User Experience * Be at the forefront of SEO trends
Who are we looking for? This role demands a strong commercial acumen, an understanding of the full digital marketing mix (SEO, PPC, Email, Paid and earned social), management and leadership credentials, a strong work ethic and a true commitment to excellent client care. Demonstrable experience of undertaking SEO activity ideally on-page SEO activity, Technical SEO environment improvements off-site, link building, performance analysis, as well as be familiar with industry tools and Google Analytics. This position would suit an individual with a good work ethic, and attention to detail, with sound commercial awareness. The ability to manage multiple clients and have good organisational skills is a must. Skills: * Proven experience in a similar marketing position, ideally within an agency * Technical SEO implementation experience * Technical SEO Audits and plan next steps * Knowledge of reporting and analysis tools * Able to lead and support sales meeting and initiatives * Strong data analysis, numerical and research skills * Able to lead and guide the marketing team and delegate tasks as required
Key Characteristics that you will need: * Proven experience in full mix digital marketing role which includes SEO Proven interest in staying uptodate re changes in algorithms.
What's in it for me? You'll get to join an award-winning and innovative team, and work on some of the best digital campaigns, and you'll love what you do every day. They also offer flexible hours, free drinks on Fridays, your birthday off, monthly pizza, and company days out.
