Digital Marketing Manager

Location London, Greater London, England
Job Type Full time
Salary £40000 - £50000 per annum
Contact Leon Milns
Call Léon
Email email Léon
Reference BOLDMM_1623930083
BOL are on a mission to become the leading naturally plant powered food brand on planet earth. They admit that they have some way to go in order to achieve these lofty heights but almost 6 years in, they've made a good start and are now seen as one of the leading plant-based brands in the UK.

Their purpose is to 'inspire the world to eat more plants.' They know that our food choices are the biggest environmental decision we face every day, so wherever people are on their foodie journey at BOL they aim to offer something delicious, healthy and quick for every occasion so that they can help make eating a mainly plant based diet the norm.

To support them with their ambitions, we're helping them find an outstanding senior marketeer to lead the team, brand strategy and delivery against their in-year plans. As head of brand, you'll join the senior leadership team reporting directly into the Founder & CEO Paul.

The marketing team consists of the brand, communications (including digital) and in-house creative team; your job will be to lead this function delivering best in class communications, products and brand experiences across the UK.

The person

You'll already be excited about joining the BOL fam, believe in their purpose and to help deliver growth. To be successful in the role you will need to be creative, adaptable, analytical and passionate about digital marketing - curious to learn more and passionate to teach the team.
You will need to have the following experience:
*Must care about their mission. It's the most important thing.
*Must be bright with very high level of numeracy. We will test this so no point of trying to kid a kidder.
*5+ years working experience of digital marketing roles, likely to have had blue chip experience, bonus to have had start-up experience too.
*Exhibit practical experience in keyword search, SEO management, email and marketing database.
*Working knowledge of marketing and web analytics tools such as Google Analytics, Google AdWords and Facebook business manager.
*Experience in managing a growth strategy for e-commerce, email marketing & paid digital campaigns (PPC/Paid Social).
*Experienced in managing and building partnerships and events to build brands.
*Updated on new technologies and latest trends in digital marketing.
*In-depth insights on all social media platforms.
*Excellent attention to detail.
*Self-starter and thrive in our entrepreneurial culture.
*Skilled and evidenced copywriter.
*Curious and connected to cultural trends and knows how to tap into them.

The role in brief

*Through understanding and tons of experience in setting up paid social media Hands on skills in a minimum of 3 specific channels: Organic social, paid social, PPC, SEO and CRM
*Develop the BOL digital marketing strategy.
*Plan and control the BOL social media channels and company website hosted on Shopify.
*Leading the e-commerce channel - building this channel into a £1m run rate business by end of this financial year. Sustainably building a scale followership of BOLievers.
*Report on the performance of all digital marketing activities and compare results against KPIs and ROI targets.
*Leading and co-ordinating our partnerships (including influencers current and new) and brand presence on and offline.
*Direct reports - 1 x social media & content exec. Dotted line management of community manager.
*Build and lead all events - creative direction, messaging and consumer experience.
*Key leadership role, working cross functionally with heads of functions across the brand.
*Highly motivated energetic radiator who naturally leads people & projects.

What will you get at BOL?

Trying to do the right thing has been part of BOL's DNA since day 1, they have always tried to be a force for good as a business so embrace equal opportunities and cultural diversity in everything that they do. They take their products as serious as it gets, their responsibility to both people & planet too - they believe the serious stuff can still be delivered in a fun high energy environment though. Leave the corporate mumbo jumbo at the door.

This role will largely be based out of the Veg Pad which is an awesome top floor studio with views across London - chasing down those evening sunsets from the terrace is a particular passion point for a number of the team.
The freebie food & drink benefits are pretty endless, think freshly brewed coffee from the smiley barista, plant powered brekkie, lunch and dinner on BOL not to mention the free beer, cider & prosecco taps.
Over and above the F&D, there are daily activities from run club to yoga to highly competitive table tennis matches that take place on a regular basis. All of this has somewhat been put on ice during lockdown, but they'll come flying out the blocks come Spring - Summer 2021.
They do however also have a hybrid working culture at BOL - so long as you're delivering the doughnuts then they're happy for you to work the odd day at home, the beach or quite frankly wherever you feel most creative and happy.

The team, culture and relationships built at BOL are second to none.
You will get the opportunity to help create even more game changing products across their portfolio, land exciting and disruptive marketing plans but most importantly grow yourself and your team to deliver beyond the "usual" expectations.