Digital Executive

Location Greater Manchester
Job Type Full time
Salary Up to £28000 per annum
Contact Rochelle Vyas
Call Rochelle
Email email Rochelle
Reference 12905_1610715393
We are recruiting a Digital Executive for our client, based in Greater Manchester.

As a Digital Executive, you will work across a wide variety array of digital projects and campaigns, supporting the digital team. You should be keen to stay up to date with digital developments, learn new skills and be able to quickly embrace new tools and marketing technology.

Responsibilities

Digital:
*Website management and content population using tools such as WordPress
*Creation of landing pages using Instapage and marketing automation tools such as HubSpot, Pardot and Marketo
*Configuring tracking using tools such as Google Analytics and Google Tag Manager
*Demonstrate understanding of UX / CRO and pro-actively look for ways to improve performance of pages
*Support throughout the web development process, including planning, sitemap / wireframe creation, asset management, content population and internal QA
*Set up and managing of digital advertising campaigns on Google ads, LinkedIn, Twitter and Facebook
*Analysis and reporting on digital activity, including paid campaigns and website performance
*Actively participate in both team and client calls/meetings to present results, update on project status and capture feedback/requirements.
*Management of email campaigns using email providers including MailChimp and Campaign Monitor, as well as marketing automation tools including HubSpot, Pardot and Marketo.
*Search engine optimisation, including keyword research, on-site optimisation and auditing client sites using tools such as SEMrush
*Planning and implementation of chatbot / chatbot decision trees to support on-site user journeys

General:
*Understand and use project management systems and software, including TeamGantt, Trello, Basecamp, ResourceGuru and other tools
*Demonstrate client knowledge and understanding of client objectives
*Understanding the quoting process for digital services
*Understanding of digital services and internal processes
*Participate in the on-going digital training and knowledge sharing to the wider team
*Liaise with suppliers and internal teams to ensure the smooth execution of projects and campaigns

Personal skills:
*Demonstrate high standards of quality and attention to detail
*Demonstrate knowledge of digital strategy, terminology and marketing technology
*Communicate confidently internally and with suppliers
*Excellent time and project management skills
*Develop and demonstrate presentation skills
*Proactively seek and suggest solutions to problems
*Proactively seek opportunities to develop
*Embody the company values
*HTML / CSS knowledge is an advantage
*Experience using Adobe Photoshop