Brand Activation Manager (Digital) *To manage, co-ordinate and execute the brand activation strategy and calendar across digital channels, to ensure strong SOV, engagement and sell-through *To create and land engaging and locally relevant content, in line with the brand positioning *Continuously look at new innovations to engage the consumer and drive sell through *Collaborate with the digital marketing teams to ensure continuous alignment of digital strategy *Measure and track brand share of voice versus competitors across all channels, using the data to drive improvements and deliver best in class execution *Build solid relationships with internal Brand (Global/Europe/Local) & key account teams to maximise and extend relevant brand stories, ensuring consistency across retail, OOH, event & digital channels *Measure and report the effectiveness and commercial success of the account activation plans to influence future improvements both internally & externally
Key Relationships: *External customer marketing team
Knowledge, Skills and Abilities: *Solid experience in marketing, across brand / digital / retail / campaign / content creation *Strong understanding of key digital marketing channels and trends *Proven ability to work to tight deadlines and under pressure in a constantly changing environment *Strong commercial awareness, including customer profile knowledge *Experience in relationship management *Strong reporting and analytical skills *Demonstrated innovation with a proven ability to be flexible and embrace change, taking ownership to improve efficiencies *Strong MS Office (excel, outlook, word, power point) skills and ability to adapt internal IT systems (Micro Strategy) *Team player with solid communication skills and proven ability to work cross functionality *Fluent in English and local language, both written and verbal
Requisite Education and Experience *University degree desired *Work experience in Marketing, preferably digital marketing *Equivalent combination of education and/or experience may be substituted for degree *Industry experience preferred *Full driving license and own car necessary
