B2C CRM Manager

Location Greater Manchester, England
Job Type Full time
Salary £28000 - £40000 per annum
Contact Susannah Tavartkiladze
Call Susannah
Email email Susannah
Reference ST11766_1572016794
Job Title: B2C CRM Manager
Business: B2C Fast Paced Environment , online leisure & sports entertainment business, 70+ staff , Marketing Division
Location: Greater Manchester
Base Salary: £28k - £40k
Benefits: 25 days holidays, free parking
Type of role: Permanent

Focus of the role:
Your responsibilities will include delivering a multi-channel CRM strategy across email, SMS, direct mail and on-site.
You'll strategize, roll-out and analyse marketing campaigns to increase customer conversion and retention.
You'll pinpoint & target opportunities to launch campaigns & develop new content or offers for targeted segmentation markets to improve customer experience.
You'll be responsible for the end-to-end project management of CRM campaigns from development through to roll-out & execution from A-Z.
You will have the ability to work on many campaigns at ones.
Proven experience in the following:
B2C experience is essential
FMCG, retail, sport, online entertainment, gaming, betting etc. or fast paced environment
People management experience is preferred
Email campaign experience ideally using Mailchimp and SendGrid
Multi-project management
Advantageous experience:
Experience using Google Analytics or Mixpanel
Knowledge of HTML and CSS