Digital Marketing Executive

Digital Marketing Executive (CRM & Email Marketing Focus)

Location: Manchester (hybrid)

Full Time: Permanent

Salary: £30k to £35k DOE

We’re on the lookout for a talented Digital Marketing Executive to join our client’s team at a fast-growing private healthcare provider. You'll drive customer engagement by expertly managing their CRM platform and creating impactful email campaigns. This role offers a great mix of creative content development and strategic data analysis, allowing you to shape patient and client relationships.

The Role:

• Maintaining and updating our client’s customer database in their CRM, ensuring data is accurate, segmented, and used effectively for targeted campaigns.
• Planning, writing, and executing engaging email marketing campaigns to nurture leads and boost patient engagement. This includes managing content and subscriber lists.
• Assisting with various digital marketing initiatives like website updates, social media, and SEO/SEM.
• Monitoring and analysing email and CRM campaign performance (open rates, conversions, etc.) to report on results and continually improve future strategies.
• Working closely with content, design, sales, and clinical staff to align CRM and email activities with company goals and brand.
• Ensuring all email communications follow best practices and GDPR regulations, while keeping up-to-date with the latest industry trends.

Who are we looking for?

• Proven experience in digital marketing, specifically managing email marketing campaigns and CRM workflows.
• Comfortable with CRM systems and email marketing platforms (such as Zoho CRM/Campaigns, HubSpot, or Mailchimp).
• A degree in Marketing, Business, or a related field is advantageous but not required.
• Skilled at interpreting campaign analytics and CRM data. Experience with metrics tracking tools like Excel or Google Analytics is a definite plus.
• You can write engaging email copy and have a good eye for impactful visuals and calls-to-action. Any experience with basic design or HTML for emails is a bonus.
• Ability to manage multiple campaigns and tasks efficiently, ensuring accuracy, meeting deadlines, and paying close attention to detail in everything from email scheduling to CRM updates.
• An interest or background in healthcare is beneficial but not essential.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!