​Sales Director

A Sales Director is responsible for developing and implementing sales strategies for a business, and play a crucial part in a business' success.


  • Develop and implement the sales strategies for a business

  • Creating profit targets and enabling the Sales team to meet them

  • Developing client relationships

  • Identifying business opportunities

  • Representing the business at networking events

  • Managing and developing the Sales team

  • Reporting Sales data

Expected Skills & Qualifications

  • A business-related degree is highly desirable

  • Extensive Sales experience

  • Previous experience managing a team

  • Strong sales and negotiation skills

  • Good business acumen

  • Ability to motivate colleagues

  • Excellent communication skills

  • Good organisation and planning skills

  • Ability to analyse data and report it back


A Sales Director's salary can vary depending on business size and other factors. The average UK annual salary for a Sales Director is £73,000. This can rise to well over £100,000 in London. Sales Directors in the North of England can expect approx. £70,000 per year. Annual bonuses are common for Sales Directors, alongside other benefits. (Reed, March 2022)

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