Digital & Tech

SEO Manager

SEO Manager in Manchester or London | About the Role

As a SEO manager you could work for an organisation, agency or as a freelance consultant in almost any industry.

It is your role to lead a team of SEO executives and manage the review, development and implementation of robust SEO strategies which complement the marketing activities of your organisation and achieve the commercial business objectives of your employer or client.

Typical Responsibilities for the SEO Manager role

As the SEO manager, your responsibilities will vary depending on the requirements and scale of your employer or client, however you will generally be expected to fulfil the following duties:


This is a management role and as such, you will need to be an effective leader and decision maker who can inspire a team of personnel to develop creative, technical SEO services that deliver results.

You will need to be a skilled communicator who can listen to the needs of clients as well as personnel from various organisational departments or external agencies and develop challenging yet deliverable SEO campaigns which support their business goals and capabilities.

You will need to identify and recruit talented SEO executives, delegate tasks and oversee the day-to-day handling of any SEO campaigns to ensure performance targets are met or exceeded within planned budgets and timescales.

You may also be required to represent your employer or client at business pitches or conferences and write original, engaging SEO content which demonstrates that as an individual and an organisation, you are an industry leader.


You will need to assess the performance of any existing SEO strategies across a variety of channels, possibly on a number of campaigns at any one time, and develop plans to enhance the SERPs and web traffic they generate.

You must conduct extensive market and keyword research, gain competitor insights, identify commercial opportunities and consistently maintain your knowledge of social media and consumer trends to ensure that your departmental SEO plans and practices capitalise on them.

Project Management

You must use the findings of your analysis to establish SEO performance targets, develop a strategy and oversee its implementation by providing SEO personnel with clear, planned directives that support organisational and industry best practice guidelines.

Salary Range

Depending on your experience, level of responsibility and the location you work it, you can expect to earn £24k to £48k+ as a SEO manager, plus receive generous benefits and bonus packages.

Skills & Qualifications

  • Excellent technical SEO knowledge and expertise

  • Excellent leadership skills

  • Excellent written and verbal communications

  • Sound commercial knowledge

  • A skilled and motivational trainer

  • Time and budget management

  • Creative and analytical thinking

  • Attention to detail

  • Report writing

  • Problem solving

  • Flexibility to travel or work outside of regular office hours


Formal qualifications are not required for this role but a degree or equivalent professional certifications in marketing or business management may be advantageous.

Experience & Career Progression

You must be able to demonstrate considerable experience in an SEO environment and show a successful track record of personnel and SEO campaign management.

Career Progression

As a SEO manger, your career could progress naturally into one of the following roles:

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

Building Your Career in Manchester

Ian, Brown, Lead singer of the Stone Roses and Manchester Icon once said, “Manchester’s got everything except a beach.” That may be true, and although it does have a fair bit of drizzle, don’t let that put you off. Manchester is thriving and is a becoming a business powerhouse, which unsurprisingly is creating vast opportunities for those looking to develop their careers.

Working in Manchester

A hub for banking, insurance, fashion, property, construction, retail and hospitality, a thriving tech scene and some of the most creative and exciting agencies in the UK, means job opportunities are in abundance at all levels. Companies like Google, Amazon, Freshfields, LLP, and Microsoft have all opened offices in the city, in addition to the arrival of the BBC at Media City. This continual arrival of big businesses has brought a wealth of job opportunities, establishing it as an economic powerhouse. You can see the effect on the city’s skyline with more property being constructed than anywhere else in Europe.

Living in Manchester

From a lifestyle point of view, Manchester has a lot to offer. It’s big enough to provide amazing job opportunities and still small enough for you to feel part of the community. You can bump into someone you know when walking across the city. Manchester has a vibrant culture, an affordable living cost and a good dose of edginess along with an amazing bar scene, restaurants to die for and excellent shopping. If live music is your scene, you’ll find something exciting any night of the week. Prefer the countryside? You’re just a stone throw from some of the UK’s most beautiful locations including Derbyshire, the Lake District, the Yorkshire Dales and North Wales. All of which are within an hour or two’s drive meaning you’re spoilt for choice. Plus, it’s at least 30% cheaper than living in London with just as many opportunities on your doorstep.

Fancy a chat about opportunities in Manchester with one of our consultants? Chat to us by clicking the speech bubble icon in the bottom right corner of this page, email us at or call us on 0161 359 3789.

HR Recruitment Manchester
Marketing Recruitment Manchester

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So we can start to get to know you from Adam and fully understand your skills, experience and what makes you tick, please upload your CV and/or portfolio, using the upload link below.

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