Digital&Tech

Digital & Tech

Head of SEO

As the head of SEO, you may work for a company, a marketing agency or as a freelance consultant.

It is your role to oversee the implementation of an effective organisational SEO strategy by establishing best practice among departmental managers and executives, allocating budgets and developing creative and technical SEO campaigns which enhance the search engine rankings, market reach, reputation, sales and revenue of your employer or clients.

Typical Responsibilities for the Head of SEO

Although your responsibilities will vary between organisations, most employers or clients will expect you to assume the following three key responsibilities:

Expertise

You will generally need 3-5 years’ experience to step into the head of SEO role and will bring a thorough knowledge of SEO practices and software and the effectiveness of their applications to an organisation.

Furthermore, you must possess the technical and creative flair to apply your expertise to the review, development and implementation of new SEO campaigns which meet or exceed any commercial objectives for growth.

Leadership

Key to your role is effective people management. You will be responsible for recruiting skilled personnel and developing those at the beginning of their SEO careers. You will need to be able to enthuse, motivate and facilitate collaborative work practices, delegate tasks, conduct appraisals and ensure projects are completed on time and on budget.

Communication

Much of your success in this role will rely on your excellent communication and relationship building skills.

In an increasingly competitive industry, you will need to be a confident, skilled written and verbal communicator who can represent an organisation at industry events or conferences and engage prospective clients with compelling pitches to win new business and retain it.

You may also need to write best practice guidelines, white papers or digital content which demonstrates that your organisation is at the forefront of SEO developments.

Salary Range

Depending on your skills and experience and the requirements and location of your employer, you can expect to earn a salary of £26k to £49k+, and enjoy generous benefits and bonus packages.

Skills & Qualifications

  • Excellent leadership and interpersonal skills

  • Excellent written and verbal communications

  • SEO expertise

  • Strong analysis and research

  • Decision making

  • Confident pitcher and public speaker

  • Creative and analytical thinking and problem solving

  • Commercial knowledge

  • Strong budget management

  • An ability to work under pressure

  • Flexibility to travel or work outside of regular office hours

Qualifications

Although qualifications are not required, holding a relevant degree or professional certificates in marketing, PR or business management may be advantageous.

Experience & Career Progression

You will need to demonstrate significant experience in SEO and people management and a track record of successful campaigns that you have developed and implemented to apply for this role.

Career Progression

As someone with sound SEO skills and experience, your knowledge and expertise is highly sought by organisations in almost every industry and your career could progress naturally into any of the following roles:

Does this sound like a role you may be interested in? Click here to browse a range of available roles in Manchester and London.

​Building your career in Oxford Circus

Oxford Circus is one of London’s most flourishing and iconic areas. Walk along Oxford Street and be mesmerized by the 19th-century ornate architecture with several listed buildings, one of which is home to the renowned Selfridges. On top of numerous high-end shops, locals and visitors alike are treated to five-star restaurants, swanky bars and grand theatres.

As it serves four tube stations - Oxford Street, Marble Arch, Tottenham Court Road and Bond Street - getting to and from Oxford Circus is a breeze. There are also plenty of corporate serviced apartments for short-term stays - perfect if you’re working in London on a temporary basis and want to embrace the area’s cultural delights.

HR Recruitment Manchester
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So we can start to get to know you from Adam and fully understand your skills, experience and what makes you tick, please upload your CV and/or portfolio, using the upload link below.

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