Digital&Tech

Digital & Tech

​Digital Project Manager

As a digital project manager, you will usually work for an organisation or agency although you may also work as a freelance consultant.

It is your role to manage, develop and deliver digital service and software projects which streamline, enhance or promote the products, services or operations of your organisation or its clients and contribute to commercial growth and profitability.

Typical Responsibilities for the Digital Project Manager

As a digital project manager, your responsibilities may vary widely depending on the industry you work in and the requirements of your employer or client, however most will expect you to fulfil the following:

Project Management

You may be expected to manage one, or several digital projects at any one time and will need exceptional organisational skills to oversee them successfully from conception to completion.

Being able to communicate effectively, to discuss or write about complex technical tasks in language appropriate to a varied audience is critical.

You will need to liaise, negotiate and collaborate in writing or in person with clients, external agencies, departmental personnel and business leaders to understand the scope, budgets and timescales of a project as well as the skills, resources or operational constraints necessary and develop plans accordingly.

It is your responsibility to ensure that as projects develop, creative briefs and task schedules are followed and any resources or budgets are kept on track throughout the process so that effective digital services are delivered.

Problem Solving

You will be a skilled problem solver who enjoys the challenges that each digital project presents, and possess the technical knowledge, interpersonal skills and creative flair to find solutions to them.

In addition to utilising your own Scrum or Waterfall digital project management skills, you will need to foster good relationships with your colleagues and clients to understand the specific requirements of a project and utilise their knowledge, expertise and resources to meet them.

You will need a sound working knowledge of design tools including HTML, CSS, CMS, as well as an understanding of analytics, content strategy, social media, e-commerce, product testing and the latest technological trends and developments in internet devices.

Leadership

Although much of your work will require you to work independently, you may need to lead specialists in various departments such as marketing, sales, distribution and software engineering to ensure that each individual understands the vision and targeted aims of a digital project and collaborates efficiently and effectively to achieve it.

You will be required to provide regular reports to clients or business leaders on the progress of digital projects and may also need to facilitate training for employees tasked with project responsibilities, or train the users of any app, website or piece of software that you develop.

Digital Project Manager Salary Range

Depending on the requirements of your employer, your experience and the region you work in, as a digital project manager you can expect to earn a salary of £23k to £41k+, and enjoy various benefits and bonus packages.

What skills do you need to be a Digital Project Manager?

  • Project and personnel management

  • Methodical and organised approach

  • Attention to detail

  • Excellent verbal and written communications

  • Interpersonal skills

  • Creativity

  • Decision making

  • Budget management

  • KPI and ROI focus

  • Report writing

  • Flexibility to travel or work outside of regular office hours

Qualifications for a Digital Project Manager Role:

Formal qualifications are not essential for this role but a degree or equivalent professional certifications in advertising, computer science or communications are desirable.

Experience needed to be a Digital Project Manager:

To become a digital project manager you will usually need significant experience in a marketing or advertising agency environment and be able to demonstrate a proven track record of digital project and personnel management.

Career Progression:

As a digital project manager your skills are highly sought after and you could enjoy career progression into any of the following roles:

  • Digital Account Manager

  • Senior Project Manager

  • Digital Project Analyst

  • Digital Consultant

Does this sound like a role you may be interested in? Click here to browse a range of available roles in Manchester and London.

Building Your Career in Manchester

Ian, Brown, Lead singer of the Stone Roses and Manchester Icon once said, “Manchester’s got everything except a beach.” That may be true, and although it does have a fair bit of drizzle, don’t let that put you off. Manchester is thriving and is a becoming a business powerhouse, which unsurprisingly is creating vast opportunities for those looking to develop their careers.

Working in Manchester

A hub for banking, insurance, fashion, property, construction, retail and hospitality, a thriving tech scene and some of the most creative and exciting agencies in the UK, means job opportunities are in abundance at all levels. Companies like Google, Amazon, Freshfields, LLP, and Microsoft have all opened offices in the city, in addition to the arrival of the BBC at Media City. This continual arrival of big businesses has brought a wealth of job opportunities, establishing it as an economic powerhouse. You can see the effect on the city’s skyline with more property being constructed than anywhere else in Europe.

Living in Manchester

From a lifestyle point of view, Manchester has a lot to offer. It’s big enough to provide amazing job opportunities and still small enough for you to feel part of the community. You can bump into someone you know when walking across the city. Manchester has a vibrant culture, an affordable living cost and a good dose of edginess along with an amazing bar scene, restaurants to die for and excellent shopping. If live music is your scene, you’ll find something exciting any night of the week. Prefer the countryside? You’re just a stone throw from some of the UK’s most beautiful locations including Derbyshire, the Lake District, the Yorkshire Dales and North Wales. All of which are within an hour or two’s drive meaning you’re spoilt for choice. Plus, it’s at least 30% cheaper than living in London with just as many opportunities on your doorstep.

Fancy a chat about opportunities in Manchester with one of our consultants? Chat to us by clicking the speech bubble icon in the bottom right corner of this page, email us at hello@weareadam.com or call us on 0161 359 3789.

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