Job Title: Paid Social Executive Responsible To: Head of Content/Head of Search depending upon the project Location: Manchester City Centre Business: Digital Agency Salary Package: £20k-£25k base depending upon experience, company profit share, 25 days holiday, bike schemes & childcare schemes.
Job Description:
* Responsibilities: Working within the social and content team, to develop and executive paid and organic social media strategies for agency clients. Overview Of The Role: coming up with creative ideas, planning & executing social media activity, and reporting on the activities results. You will use creative thinking as well as your knowledge of social media marketing to devise new ways or continually expanding and improving campaigns. Working across the agencies teams to ensure deadlines are met and campaigns run smoothly, you will also be required to liaise with Account Managers, Designers, and other team members. You will be required to measure performance and come up with ideas for improvement so that the approaches adopted can remain fresh and modern. You will work under the supervision of two department heads, possess initiative and a drive to get the job done. The role is full-time and based in the Manchester city centre office, however you may be required to attend meetings at other locations. Duties of the role: *Management of social media programmes for the agencies clients *Use of software tools to increase audience engagement and manage activity *Creation and implementation of social media campaigns and competition strategies *Creation of content calendars for client approval *Content creation in line with each platform's needs *Creation and management of social media calendar *Contribute to proposals, presentations and pitch documents *Liaising with agencies creative team for production of visual assets as required *Creation of paid social media campaigns on the main social platforms *Management of paid social campaigns across all key channels *Ensuring all deadlines are hit both internally and for our clients *Actively producing new ideas and contribute to the creative culture of the company *Analyse competitors, research best in class examples and stay up-to-date with the latest social media trends and emerging platforms *Reporting and analysis of all activity and reporting on performance *Contribute written content such as blog posts to the business website and clients
Skillset required: Experience of launching and running social media campaigns is essential, ideally in an agency environment. A good understanding of the different areas of digital marketing is important, proven experience particularly in paid media is essential. Experience in Content Marketing experience is also important. ●Educated to degree level, preferably marketing related ●2 years experience in a social media related role ●Ambitious and self-starter ●Able to work independently and use creative thinking to solve problems ●Outspoken and an excellent communicator ●A creative approach to social media campaigns *Software savvy, with a good head for research and analytics to gain the best outcome from our work *Understanding of how social media can raise awareness, drive traffic and help boost conversions ●Excellent copywriting skills and attention to detail
Advantageous: ●Understanding of PPC & SEO *Understanding of Email Marketing
