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Senior Marketing Executive Location: LiverpoolSalary: Up to £40k DOEHybrid: 3 days per week in the office Sector: Utilities We're seeking a confident professional to join our client’s team and take ownership of their marketing plan. Your focus will be to deliver and execute targeted marketing activity and campaigns across multiple channels. You'll be responsible for bringing their marketing strategy to life through effective campaign execution, content delivery, and performance measurement. Key Responsibilities:·       Drive brand awareness and lead generation through data-driven targeting and execution.·       Develop and manage engaging online content to support customer education and conversion.·       Align all campaign activity with the business plan and marketing strategy in collaboration with the Leadership Team.·       Focus on the full customer journey by creating engaging, results-driven campaigns.·       Support key digital functions, including SEO, CRO, and referral mechanics.·       Monitor, track, and report performance against KPIs to ensure continuous improvement and ROI.·       Inform strategy and content refinement through market and customer research.·       Assist in the creation of sales collateral, PR, and promotional materials. About you: Extensive marketing experience in a B2C environment, with a proven track record of delivering successful, customer-focused, multi-channel campaigns. Demonstrable hands-on experience across key digital channels including SEO, PPC, email marketing, social media, and website content. Ability to track campaign ROI and manage marketing projects to ensure delivery on time and within budget.  Desirable Qualifications: A degree (or equivalent experience) in a marketing or business-related field. Direct experience in B2C marketing is highly desirable.