Head of PPC About the role: In this newly created role this is a unique opportunity to build and embed an PPC strategy for a high growth, highly ambitious business. As they look to strengthen the Executive and Leadership teams, the Head of PPC will be responsible for planning, leading, and implementing the PPC strategy Having already experience rapid growth, the Head of PPC will collaborate with leaders to devise and implementing PPC strategies designed to generate leads, drive website traffic, and build brand awareness.
A strategic and hands on role you will take ownership and evolve the PPC plan over time, you will be responsible for;
Set up, manage and optimise large scale Paid Search campaigns Research, analyse & lead strategy Collaborate with the marketing team to deliver performance vs target Develop test plans to continually evaluate and refine campaigns Accountable for thought leadership to improve outcomes for own campaigns and overall team performance Work with internal and external partners like Google, Microsoft and Taboola to ensure we are using up to date, relevant features available to us Collaborate with all marketing members to ensure the online acquisition marketing is in line with the overall marketing strategy Report on competitor marketing and market trends to better optimize channels Stay up to date with emerging technologies and the evolving digital landscape requirements Collaborate with external SEO/Digital PR agency to ensure campaigns and strategies are aligned Daily and weekly reporting to the Senior Marketing Manager and key stakeholders
You will be an experienced and dedicated Google and Microsoft Ad account manager with a sharp attention to detail in all aspects of data and keyword analysis. You can analyse keyword and campaign performance on a granular level to maximise ROI on a continued basis.
Skills/Qualifications:
Extensive experience in creating & optimising paid search campaigns to meet campaign objectives Love data, analytics and surfacing insights - methodical with great attention to detail Strong proficiency in MS Excel/Google Sheets Strong proficiency in reporting and creating MS PowerPoint decks Experience with Microsoft Power BI or Google Data Studio Excellent communication skills Experience with Native & Display advertising platforms such as Taboola/GDN Bid management tools Feed management tools Experience using Google Analytics Exposure to a lead generation and or legal services environment highly beneficial
