Head of PPC

Location Didsbury
Job Type Full time
Salary £50000.00 - £60000 per annum
Contact Lorna Meredith
Call Lorna
Email email Lorna
Reference BBBH13183_1638303901
Head of PPC
About the role: In this newly created role this is a unique opportunity to build and embed an PPC strategy for a high growth, highly ambitious business. As they look to strengthen the Executive and Leadership teams, the Head of PPC will be responsible for planning, leading, and implementing the PPC strategy
Having already experience rapid growth, the Head of PPC will collaborate with leaders to devise and implementing PPC strategies designed to generate leads, drive website traffic, and build brand awareness.

A strategic and hands on role you will take ownership and evolve the PPC plan over time, you will be responsible for;

Set up, manage and optimise large scale Paid Search campaigns
Research, analyse & lead strategy
Collaborate with the marketing team to deliver performance vs target
Develop test plans to continually evaluate and refine campaigns
Accountable for thought leadership to improve outcomes for own campaigns and overall team performance
Work with internal and external partners like Google, Microsoft and Taboola to ensure we are using up to date, relevant features available to us
Collaborate with all marketing members to ensure the online acquisition marketing is in line with the overall marketing strategy
Report on competitor marketing and market trends to better optimize channels
Stay up to date with emerging technologies and the evolving digital landscape requirements
Collaborate with external SEO/Digital PR agency to ensure campaigns and strategies are aligned
Daily and weekly reporting to the Senior Marketing Manager and key stakeholders

You will be an experienced and dedicated Google and Microsoft Ad account manager with a sharp attention to detail in all aspects of data and keyword analysis. You can analyse keyword and campaign performance on a granular level to maximise ROI on a continued basis.

Skills/Qualifications:

Extensive experience in creating & optimising paid search campaigns to meet campaign objectives
Love data, analytics and surfacing insights - methodical with great attention to detail
Strong proficiency in MS Excel/Google Sheets
Strong proficiency in reporting and creating MS PowerPoint decks
Experience with Microsoft Power BI or Google Data Studio
Excellent communication skills
Experience with Native & Display advertising platforms such as Taboola/GDN
Bid management tools
Feed management tools
Experience using Google Analytics
Exposure to a lead generation and or legal services environment highly beneficial

Interested? Please apply below.

We look forward to hearing from you?